Are you a Strategist? You have a Key Role in Creating Sustainable Competitive Advantage

Sustainable Competitive Advantage
Knowledge Center

Anneke Zwart
Student (University), Netherlands

Are you a Strategist? You have a Key Role in Creating Sustainable Competitive Advantage

Most organizational performance theories assume that there are certain “best practices” or “best ways” needed to outperform your rivals.
This seems to be true for some competitions, such as cookery and gardening.
But in competitions such as business (and sports and games) such a certain “right way” that will lead one to victory does not exist. In such competitions applying a certain standard or “best practice” will simply not suffice to outperform others.
Rather, in business competitions you need a particular skill or intellect that is singular (special) and non-repeatable so as to be able to create sustainable competitive advantages.
So, in order to design a business that has a sustainable flow of wealth, a singularity needs to be generated instead of following generalized standards and theories. Strategic thinking is therefore critical in creating competitive advantages since strategic thinkers try to find solutions for each different situation by using powerful insights and by looking at what is singular in each situation.

Generalized theories and systematic ways can support in finding potent insights and in generating conditions that are helpful in discovering these insights. But the actual discovery of those powerful insights that create profits depends on asymmetric market knowledge rather than on standardized theories.

That is why successful businesses invest in business strategists: they try to explore the market to find powerful and unique insights so as to outperform rivals.
Source: Goddard, J. (2013) “Why Some Companies Consistently Outperform their Rivals” Business Strategy Review Vol. 14 Iss. 4 pp 7

  Alex Korokeyi, Nigeria

Strategists are Indeed Important

I quite agree with you because competitive advantage comes with a lot of situational thinking that is strategic at every...

  Bernhard Keim
Business Consultant, Germany

If it is not Different, It's not Strategic

I fully agree on the topic. Business is not a game where the same rules and principles have to be followed by all partic...

  lenworth grandison

Involve Lower Staff too in Strategic Innovation

I could'nt agree more, I think inovation quite sums it up: an organization simply cannot create real wealth by simply do...

Consultant, India

Strategists Must have a Dynamic View from the Stratosphere

Strategy as the name indicates is a view of the facts from the stratosphere regarding details on earth. It also consider...

  Paramathmuni srinivas Kumar

Good Practices, Not Best Practices

I consider there are no best practices and only good practices. If organisations focus on continual improvement, good p...

  Kurt Ludikovsky
Consultant, Austria

Good Strategist Knows Best Practices in the Strategy Process

In my opinion In your statement you are - Right if you try to simply copy the best practice, then there will most proba...

Manager, Nigeria

Strategy Is: Know the Game and Know your Strengths

I quite agree with your submission, strategic thinking definitely gives you an edge in any competitive market. You must ...

engineer, France

Strategy and Initial Conditions

Among the necessary insights that may be needed, I think that one can start with a few common methodologies such as stak...

  Jaap de Jonge
Editor, Netherlands

The Importance of Strategists for Firms

It appears we all agree that: 1. Having a competitive advantage (CA) is extremely important for any firm, and 2. Strat...

  Rick Rohr, United States

Strategists versus Scenario

I have been a proponent of strategic thinking but lately have been leaning towards scenario planning. My new found learn...

  Rey Lopez
Professor, Mexico

Strategists in Real-life Business Practice

Dear Anneke, I couldn't agree more with you. It's also true that strategists are not necessarily a product of Universiti...

  Mahmood Azizi
Manager, Iran

Strategists as Captain of a Ship

I agree with topic and I suppose strategists are like a captain of a ship, they should know well about the principles of...

  Mellacheruvu Adi Saasthry
Director, India

Where Strategists Play a Crucial Role

With deeper insights in to various arenas, strategists play a vital role. Things are not simple nor straightforward. It...

  Jaap de Jonge
Editor, Netherlands

What is the Role of Strategists in Scenario Planning?

@Rick Rohr: Thanks for bringing up Scenario Planning. Some people will say that scenario planning is just one form of (...

  Bernhard Keim
Business Consultant, Germany

Some More Thoughts by Goddard on what Strategists should and shouldn't do

To understand better what Goddard means, see also another article by him in Business Strategy Review 2010, Q2: "The Real...

  Evgeniy Lavrukhin
Manager, Russian Federation

Strategic Thinking AND Scenario Thinking

To my mind, the main difference between strategic thinking and scenario thinking, is that the latter is more solid and s...

  Wolfgang Kerstner
Project Manager, Austria

Best Practices May Be a Basis for But is not Equal to Competitive Advantage

(1) If any organizational performance theory suggests to rely (only) on best practices to outperform competitors, it is ...

  Jaap de Jonge
Editor, Netherlands

Best Practice is not Enough to Outperform your Rivals

@Wolfgang Kerstner: Well put, I agree. See also the in-depth discussion: Best Practices or Next Practices? for more deta...


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