Are you a Strategist? You have a Key Role in Creating Sustainable Competitive Advantage

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Sustainable Competitive Advantage > Forum > Are you a Strategist? You have a Key Role in Creating Sustainable Competitive Advantage

Are you a Strategist? You have a Key Role in Creating Sustainable Competitive Advantage
Anneke Zwart, Student (University), Netherlands, Member

Most organizational performance theories assume that there are certain “best practices” or “best ways” needed to outperform your rivals. This seems to be true for some competitions, such as cookery and gardening. But in competitions such as business (and sports and games) such a certain “right way” that will lead one to victory does not exist. In such competitions applying a certain standard or “best practice” will simply not suffice to outperform others. Rather, in business competitions you need a particular skill or intellect that is singular (special) and non-repeatable so as to be able to create sustainable competitive advantages. So, in order to design a business that has a sustainable flow of wealth, a singularity needs to be generated instead of following generalized standards and theories. Strategic thinking is therefore critical in creating competitive advantages since strategic thinkers try to find solutions for each different situation by using powerful insights a (...) Read more? Sign up for free
 

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