Are you a Strategist? You have a Key Role in Creating Sustainable Competitive Advantage

Sustainable Competitive Advantage
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Anneke Zwart
Student (University), Netherlands

Are you a Strategist? You have a Key Role in Creating Sustainable Competitive Advantage

Most organizational performance theories assume that there are certain “best practices” or “best ways” needed to outperform your rivals.
This seems to be true for some competitions, such as cookery and gardening.
But in competitions such as business (and sports and games) such a certain “right way” that will lead one to victory does not exist. In such competitions applying a certain standard or “best practice” will simply not suffice to outperform others.
Rather, in business competitions you need a particular skill or intellect that is singular (special) and non-repeatable so as to be able to create sustainable competitive advantages.
So, in order to design a business that has a sustainable flow of wealth, a singularity needs to be generated instead of following generalized standards and theories. Strategic thinking is therefore critical in creating competitive advantages since strategic thinkers try to find solutions for each different situation by using powerful insights and by looking at what is singular in each situation.

Generalized theories and systematic ways can support in finding potent insights and in generating conditions that are helpful in discovering these insights. But the actual discovery of those powerful insights that create profits depends on asymmetric market knowledge rather than on standardized theories.

That is why successful businesses invest in business strategists: they try to explore the market to find powerful and unique insights so as to outperform rivals.
Source: Goddard, J. (2013) “Why Some Companies Consistently Outperform their Rivals” Business Strategy Review Vol. 14 Iss. 4 pp 7

  Alex Korokeyi
 

Strategists are Indeed Important

I quite agree with you because competitive advanta (...)

  Bernhard Keim
Business Consultant, Germany
 

If it is not Different, It's not Strategic

I fully agree on the topic. Business is not a game (...)

  lenworth grandison
Jamaica
 

Involve Lower Staff too in Strategic Innovation

I could'nt agree more, I think inovation quite sum (...)

  Sudheendra
Consultant, India
 

Strategists Must have a Dynamic View from the Stratosphere

Strategy as the name indicates is a view of the fa (...)

  srinivas
Lecturer, India
 

Good Practices, Not Best Practices

I consider there are no best practices and only go (...)

  Kurt Ludikovsky
Consultant, Austria
 

Good Strategist Knows Best Practices in the Strategy Process

In my opinion In your statement you are - Right i (...)

  ADEROGBA ADEBAYO
Manager, Nigeria
 

Strategy Is: Know the Game and Know your Strengths

I quite agree with your submission, strategic thin (...)

  zephir
engineer, France
 

Strategy and Initial Conditions

Among the necessary insights that may be needed, I (...)

  Jaap de Jonge
Editor, Netherlands
 

The Importance of Strategists for Firms

It appears we all agree that: 1. Having a competi (...)

  Rick Rohr
 

Strategists versus Scenario

I have been a proponent of strategic thinking but (...)

  Rey Lopez
Professor, Mexico
 

Strategists in Real-life Business Practice

Dear Anneke, I couldn't agree more with you. It's (...)

  Mahmood Azizi
Manager, Iran
 

Strategists as Captain of a Ship

I agree with topic and I suppose strategists are l (...)

  Mellacheruvu Adi Saasthry
Director, India
 

Where Strategists Play a Crucial Role

With deeper insights in to various arenas, strateg (...)

  Jaap de Jonge
Editor, Netherlands
 

What is the Role of Strategists in Scenario Planning?

@Rick Rohr: Thanks for bringing up Scenario Planni (...)

  Bernhard Keim
Business Consultant, Germany
 

Some More Thoughts by Goddard on what Strategists should and shouldn't do

To understand better what Goddard means, see also (...)

  Evgeniy Lavrukhin
Manager, Russian Federation
 

Strategic Thinking AND Scenario Thinking

To my mind, the main difference between strategic (...)

  Wolfgang Kerstner
Project Manager, Austria
 

Best Practices May Be a Basis for But is not Equal to Competitive Advantage

(1) If any organizational performance theory sugge (...)

  Jaap de Jonge
Editor, Netherlands
 

Best Practice is not Enough to Outperform your Rivals

@Wolfgang Kerstner: Well put, I agree. See also th (...)

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