Transient Advantage

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Transient Advantage
Jaap de Jonge, Editor, Netherlands

According to Colombia BS Professor Rita Gunther McGrath, achieving a Sustainable Competitive Advantage (SCA) (establishing a unique competitive position that can be sustained for long periods of time) is nearly impossible these days.
Allthough that idea is not new (see for example this discussion on 12manage: Is Strategic Planning Passé? and compare Real Options and Emergent Strategy), Professor McGrath does introduce an interesting new term: TRANSIENT ADVANTAGE (TA).
TA = Transient Advantage
CA = Competitive Advantage
SCA = Sustaina... Register

Transient Advantage Sounds like INNOVATION & CHANGESign up
Purna Chandra, Business Consultant, India
To sustain CA, an organization has to continually ...

New Sights on Profit-seekingSign up
In Ho Kim, Professor, Republic Of Korea
Will CA, SCA, or even TA guarantee a superior perf...

Adaptive GoodnessSign up
Jaap de Jonge, Editor, Netherlands
@In Ho Kim: Thank...

Arenas and MarketsSign up
Andrew Blaine, Business Consultant, South Africa
I am inclined to agree with the principle behind t...

TA & Adaptive GoodnessSign up
K.V.Narrasimham, Professor, India
@In Ho Kim: Plea...

Adaptive GoodnessSign up
In Ho Kim, Professor, Republic Of Korea
@Jaap de Jonge (Edito...

'TA' versus 'Simple Steps'Sign up
Vivek Joshi, India
Some time back early in the last decade I recall r...

SCA should be Left Behind in 20th CenturySign up
Indrajit Sethi, Professor, India
TA spells a fresh approach!
The top leading o...

Transit Advantage (TA) and SCASign up
taha2656, Analyst, Pakistan
I feel TA and SCA are same as Objectives and Strat...

TA, SCA etc. Come Much LaterSign up
Jagdish B Acharya, Consultant, India
@In Ho Kim: I agr...

Recognition of AdvantageSign up
Andrew Blaine, Business Consultant, South Africa
@Jagdish B Acharya

AG as a Result of Needs-Focused InnovationSign up
In Ho Kim, Professor, Republic Of Korea
@Jagdish B Acharya

Transient Advantages = Opportunities to ExploitSign up
Robinson M. Tenu, Entrepreneur, Cameroon
Sometimes simple opportunities pop up during busin...

What Makes a Transient Situation?Sign up
In Ho Kim, Professor, Republic Of Korea
When customers' needs change or evolve, a firm's s...

From Sustainable Competitive Advantage to Transient AdvantageSign up
Anneke Zwart, Student (University), Netherlands
In the past decades, basically all businessess’ s...


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