Transient Advantage

Sustainable Competitive Advantage > Best Practices > Transient Advantage

Transient Advantage
Jaap de Jonge, Editor, Netherlands
According to Colombia BS Professor Rita Gunther McGrath, achieving a Sustainable Competitive Advantage (SCA) (establishing a unique competitive position that can be sustained for long periods of time) is nearly impossible these days.
Allthough that idea is not new (see for example this discussion on 12manage: Is Strategic Planning Passé? and compare Real Options and Emergent Strategy), Professor McGrath does introduce an interesting new term: TRANSIENT ADVANTAGE (TA).
TA = Transient Advantage
CA = Competitive Advantage
SCA = Sustaina...Sign up

Transient Advantage Sounds like INNOVATION & CHANGE
Purna Chandra, Business Consultant, India, Member
To sustain CA, an organization has to continually innovate and change. It has to be very agile in det...Sign up

New Sights on Profit-seeking
In Ho Kim, Professor, Korea (South), Member
Will CA, SCA, or even TA guarantee a superior performance while an industry evolves into a new one with quantum jumps due to technological convergence...Sign up

Adaptive Goodness
Jaap de Jonge, Editor, Netherlands
@In Ho Kim: Thank your for your reaction, which looks interesting. Could you please elaborate and explain what is Ada...Sign up

Arenas and Markets
Andrew Blaine, Business Consultant, South Africa, Member
I am inclined to agree with the principle behind the commentary of this topic. However, there are, in my opinion, a number of caveats.
1. I think...Sign up

TA & Adaptive Goodness
K.V.Narrasimham, Professor, India, Member
@In Ho Kim: Please let us know what is Adaptive Goodness (AG). AG it seems is a continuous process because you have ...Sign up

Adaptive Goodness
In Ho Kim, Professor, Korea (South), Member
@Jaap de Jonge (Editor), @K.V.Narrasimham: In order for us to understand and explain...Sign up

'TA' versus 'Simple Steps'
Vivek Joshi
Some time back early in the last decade I recall reading a paper which said that Strategy by "Simple Steps" was an alternative to SCA & Resource-based...Sign up

SCA should be Left Behind in 20th Century
Indrajit Sethi, Professor, India, Member
TA spells a fresh approach!
The top leading organizations tend to slacken as they have tendency to sit and admire their laurels. They fail to not...Sign up

Transit Advantage (TA) and SCA
taha2656, Analyst, Pakistan, Member
I feel TA and SCA are same as Objectives and Strategies.
SCA should give a direction while TA can be the mile stones same as Strategies give dire...Sign up

TA, SCA etc. Come Much Later
Jagdish B Acharya, Consultant, India, Premium Member
@In Ho Kim: I agree with you. When a firm understands customer requirements better and provides AG, results in terms ...Sign up

Recognition of Advantage
Andrew Blaine, Business Consultant, South Africa, Member
@Jagdish B Acharya: I am not sure that I agree with your sequence of events, and would rather suggest the following:...Sign up

AG as a Result of Needs-Focused Innovation
In Ho Kim, Professor, Korea (South), Member
@Jagdish B Acharya: Thanks for your understanding of Adaptive Goodness(AG), which can be represented in terms of Pro...Sign up

Transient Advantages = Opportunities to Exploit
Robinson M. Tenu, Entrepreneur, Cameroon, Member
Sometimes simple opportunities pop up during business operations that can be exploited. If such opportunities come up but are not used immediately, th...Sign up

What Makes a Transient Situation?
In Ho Kim, Professor, Korea (South), Member
When customers' needs change or evolve, a firm's strategy should also be modified. This could range from refining it slightly to changing it fundament...Sign up

From Sustainable Competitive Advantage to Transient Advantage
Anneke Zwart, Student (University), Netherlands, Moderator
In the past decades, basically all businessess’ strategy frameworks have been incorporated with the aim of achieving competitive advantage. But since...Sign up

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