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Transient Advantage
Jaap de Jonge, CEO, Netherlands, Editor
According to Colombia BS Professor Rita Gunther McGrath, achieving a Sustainable Competitive Advantage (SCA) (establishing a unique competitive position that can be sustained for long periods of time) is nearly impossible these days.
Allthough that idea is not new (see for example this discussion on 12manage: Is Strategic Planning Passé? and compare Real Options and Emergent Strategy), Professor McGrath does introduce an interesting new term: TRANSIENT ADVANTAGE (TA).
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New Sights on Profit-seeking
In Ho Kim, Professor, Korea (South), Member Will CA, SCA, or even TA guarantee a superior performance while an industry evolves into a new one with quantum jumps due to technological convergence...  |
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Adaptive Goodness
Jaap de Jonge, CEO, Netherlands, Editor @ In Ho Kim: Thank your for your reaction, which looks interesting. Could you please elaborate and explain what is Ada... |
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Arenas and Markets
Andrew Blaine, Business Consultant, South Africa, Member I am inclined to agree with the principle behind the commentary of this topic. However, there are, in my opinion, a number of caveats.
1. I think... |
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TA & Adaptive Goodness
K.V.Narrasimham, Professor, India, Member @ In Ho Kim: Please let us know what is Adaptive Goodness (AG). AG it seems is a continuous process because you have ... |
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'TA' versus 'Simple Steps'
Vivek Joshi Some time back early in the last decade I recall reading a paper which said that Strategy by "Simple Steps" was an alternative to SCA & Resource-based... |
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SCA should be Left Behind in 20th Century
Indrajit Sethi, Professor, India, Member TA spells a fresh approach!
The top leading organizations tend to slacken as they have tendency to sit and admire their laurels. They fail to not... |
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Transit Advantage (TA) and SCA
taha2656, Analyst, Pakistan, Member I feel TA and SCA are same as Objectives and Strategies.
SCA should give a direction while TA can be the mile stones same as Strategies give dire... |
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TA, SCA etc. Come Much Later
Jagdish B Acharya, Consultant, India, Premium Member @ In Ho Kim: I agree with you. When a firm understands customer requirements better and provides AG, results in terms ... |
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Transient Advantages = Opportunities to Exploit
Robinson M. Tenu, Entrepreneur, Cameroon, Member Sometimes simple opportunities pop up during business operations that can be exploited. If such opportunities come up but are not used immediately, th... |
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What Makes a Transient Situation?
In Ho Kim, Professor, Korea (South), Member When customers' needs change or evolve, a firm's strategy should also be modified. This could range from refining it slightly to changing it fundament... |
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