Transient Advantage

Sustainable Competitive Advantage > Best Practices Premium

Transient Advantage
Jaap de Jonge, Editor
According to Colombia BS Professor Rita Gunther McGrath, achieving a Sustainable Competitive Advantage (SCA) (establishing a unique competitive position that can be sustained for long periods of time) is nearly impossible these days.
Allthough that idea is not new (see for example this discussion on 12manage: Is Strategic Planning Passé? and compare Real Options and Emergent Strategy), Professor McGrath does introduce an interesting new term: TRANSIENT ADVANTAGE (TA).
TA = Transient Advantage
CA = Competitive Advantage
SCA = Sustaina...Register

Transient Advantage Sounds like INNOVATION & CHANGE
Purna Chandra, Member
To sustain CA, an organization has to continually ...

New Sights on Profit-seeking
In Ho Kim, Member
Will CA, SCA, or even TA guarantee a superior perf...

Adaptive Goodness
Jaap de Jonge, Editor
@In Ho Kim: Thank...

Arenas and Markets
Andrew Blaine, Member
I am inclined to agree with the principle behind t...

TA & Adaptive Goodness
K.V.Narrasimham, Member
@In Ho Kim: Plea...


'TA' versus 'Simple Steps'
Vivek Joshi
Some time back early in the last decade I recall r...

SCA should be Left Behind in 20th Century
Indrajit Sethi, Member
TA spells a fresh approach!
The top leading o...

Transit Advantage (TA) and SCA
taha2656, Member
I feel TA and SCA are same as Objectives and Strat...

TA, SCA etc. Come Much Later
Jagdish B Acharya, Premium Member
@In Ho Kim: I agr...



Transient Advantages = Opportunities to Exploit
Robinson M. Tenu, Member
Sometimes simple opportunities pop up during busin...

What Makes a Transient Situation?
In Ho Kim, Member
When customers' needs change or evolve, a firm's s...

From Sustainable Competitive Advantage to Transient Advantage
Anneke Zwart, Moderator
In the past decades, basically all businessess’ s...


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