Making Sustainable Profits on More Than 1 Product Line
Srikumar Varma, Member
Sustainable competitive advantage (SCA) is important to keep the business focused on continued product development as well as to ascertain the competitive edge of other similar businesses.
To be in the forefront, the business has to remain vigilant and raise its own market and technological research on a continual basis.
While remaining so, the business has to further develop its SCAon other product lines to achieve a broader scope of profits even if the initial product reaches a point of no return in a highly competitive situation. This improves the other product lines to further contribute to sustainable profit of the business.