Sun Tzu - The Art of War is much More than a Guide to Military Conflict


 
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Sun Tzu - The Art of War is much More than a Guide to Military Conflict
Ted Garrison, Management Consultant, United States, Member
Totally agree the Art of War is much more than a guide to military conflict. In fact, one of the most remarkable quotes from the book is:

Those skilled in war subdue the enemy's army without fighting. Their aim must be to take all under heaven intact through strategic superiority.
Sun Tzu realized that if you fought too many battles you would lose - even the greater generals such as Hannibal and Napoleon finally lost.
So in business the message is the same: you must develop a strategy that allows you to conquer the marketplace instead of trying to win it through a "price war", because like any other war it has severe consequences and many casualties, even for the winner....Register
 

 
You Must Develop a Strategy that Allows you to Conquer the Marketplace
smith
That is a very clear and remarkable statement. If we are all grovelling in a price way, we devalue the products, and seem to be so wrapped up in doing...
 

 
Focus on Yourself
Chris
I reckon, companies should focus on their own business and strategy, rather than trying to outsmart others.
Basing your own strategy on the assum...
 

 
Strategy Needs to Be About Customers!
Ted Garrison, Management Consultant, United States, Member
Peter Drucker said that the purpose of business is finding a need and fulfilling it. This means our strategy must focus on the needs of customers. We ...
 

 
 


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