Need for Rebranding of 12manage?


Musa Sule
Teacher, Nigeria

Need for Rebranding of 12manage?

The name 12manage should be reconsidered as it does not exactly capture the essence of what the platform entails. The site should be re-branded in order to make it more appealing.

  Jaap de Jonge
Editor, Netherlands

Rebranding 12manage

Thanks for your original suggestion! The 12 in 12manage has following 3 meanings:
- 12 main disciplines (subjects) of management.
- Availability in 12 languages.
- 12 in English is pronounced as "one two" which sounds very similar to "want to"!
Furthermore "manage" is obviously referring to management and/or business administration.
Why you think that does not capture the essence of what our platform entails?

  Mrs. Sayran Ghafuri
Coach, Iraq

Brand is the Culture of the Organization

@Jaap de Jonge: I don't know if Musa Sule could suggest a better alternative to the knowledge center approach of 12manage.
But I think that the brand is good, and it is important to take into account the emotional link between the brand and the members, because the brand reflects the culture of the organization, which the members try to maintain as long as there is nothing that requires change.


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2022 12manage - The Executive Fast Track. V15.8 - Last updated: 5-7-2022. All names of their owners.