Disadvantages of Setting Stretch Goals

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Anneke Zwart
Student (University), Netherlands
In an article by Ordóñez et al. the main disadvantages of Stretch Goals (SG) are described: 1. Increased dissatisfaction: Stretch goals are objectives which are seemingly unobtainable with present resources. It thus bears the risk of not being able to reach the specified goals. Challenging goals can raise negotiation and performance but simultaneously they might cause dissatisfaction when the results appear. Not being able to meet the goals can negatively influence the way people see themselves. Decreased self-reliance and self-efficiency for example, which in turn influence future behavior. 2. Inducing cheating behavior: When the goals set are too challenging and almost impossible to attain, sometimes people induced misrepresent their performance or cheat so as to achieve the goal after all. Misrepresenting means that people announce they achieved the goals while they haven’t. Cheating can be done by using unethical methods to achieve the goal. 3. Increased risk taking: It is very (...) Read more? Sign up for free


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