Selection in Customer Perspective of Strategy Maps

      
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			              Strategy Maps > Best Practices > Selection in Customer Perspective of Strategy Maps
			            
				              Selection in Customer Perspective of Strategy Maps

			                Luis Villegas
			            
	          		Good morning, In the Customer Perspective of the Strategy Map there is a product/service attribute called "Selection". What does it mean? Examples? (...) Read more? Sign up for free

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			                  	BSC

		                  		Andrew White
												
													I think this means 'range of offering'  for example a number of products available that might meet a customer's requirements, perhaps with varying functionality...
				                
			                  	BSC

		                  		Rob Siwicki
												
													Hi. I believe selection actually means selection of customers. How do we select the customers we target. The 'range of offering' refers to selection in the value proposition - which is different.
				                
			                  	Selection - Product/Service attribute

		                  		Jeswan SinghPS, Engineer, Malaysia, Member
												
													As the above attribute falls within the CUSTOMER perspective, it refers also to the choice of geographical boundary targetted by the product/service provider. This is why the BSC provides a succint, clear and complete picture of an organisation' business strategy elements. The BSC also enumerates the key accountabilities of those tasked with the achievement of the strategies.
				                
			                  	Selection - Customer Perspective

		                  		Paulo Cesar Faria, Business Consultant, Brazil, Member
												
													(...)
				                
			                  	What is 'Selection' in the Customer Perspective?

		                  		GEOFFREY NYAMBANE, Manager, Kenya, Member
												
													(...)
				                
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