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Selection in Customer Perspective of Strategy Maps
Luis Villegas
Good morning, In the Customer Perspective of the Strategy Map there is a product/service attribute called "Selection". What does it mean? Examples? (...) Read more? Sign up for free
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BSC
Andrew White I think this means 'range of offering' for example a number of products available that might meet a customer's requirements, perhaps with varying functionality...
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BSC
Rob Siwicki Hi. I believe selection actually means selection of customers. How do we select the customers we target. The 'range of offering' refers to selection in the value proposition - which is different.
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Selection - Product/Service attribute
Jeswan SinghPS, Engineer, Malaysia, Member As the above attribute falls within the CUSTOMER perspective, it refers also to the choice of geographical boundary targetted by the product/service provider. This is why the BSC provides a succint, clear and complete picture of an organisation' business strategy elements. The BSC also enumerates the key accountabilities of those tasked with the achievement of the strategies.
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Special Interest Group Leader
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