Selection in Customer Perspective of Strategy Maps

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Luis Villegas
Good morning, In the Customer Perspective of the Strategy Map there is a product/service attribute called "Selection". What does it mean? Examples? (...) Read more? Sign up for free

  Andrew White


I think this means 'range of offering' for example a number of products available that might meet a customer's requirements, perhaps with varying functionality...

  Rob Siwicki


Hi. I believe selection actually means selection of customers. How do we select the customers we target. The 'range of offering' refers to selection in the value proposition - which is different.

  Jeswan SinghPS
Engineer, Malaysia

Selection - Product/Service attribute

As the above attribute falls within the CUSTOMER perspective, it refers also to the choice of geographical boundary targetted by the product/service provider. This is why the BSC provides a succint, clear and complete picture of an organisation' business strategy elements. The BSC also enumerates the key accountabilities of those tasked with the achievement of the strategies.

  Paulo Cesar Faria
Business Consultant, Brazil

Selection - Customer Perspective

I am inclined to agree with Andrew White. All the (...)

Manager, Kenya

What is 'Selection' in the Customer Perspective?

Selection here refers to the products and services (...)


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