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Luis Villegas
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Good morning, In the Customer Perspective of the Strategy Map there is a product/service attribute called "Selection". What does it mean? Examples? (...) Read more? Sign up for free
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Andrew White
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BSC
I think this means 'range of offering' for example a number of products available that might meet a customer's requirements, perhaps with varying functionality...
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Rob Siwicki
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BSC
Hi. I believe selection actually means selection of customers. How do we select the customers we target. The 'range of offering' refers to selection in the value proposition - which is different.
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Jeswan SinghPS, Engineer, Malaysia
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Selection - Product/Service attribute
As the above attribute falls within the CUSTOMER perspective, it refers also to the choice of geographical boundary targetted by the product/service provider. This is why the BSC provides a succint, clear and complete picture of an organisation' business strategy elements. The BSC also enumerates the key accountabilities of those tasked with the achievement of the strategies.
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Paulo Cesar Faria, Business Consultant, Brazil
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Selection - Customer Perspective
I am inclined to agree with Andrew White. All the (...)
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GEOFFREY NYAMBANE, Manager, Kenya
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What is 'Selection' in the Customer Perspective?
Selection here refers to the products and services (...)
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Special Interest Group Leader
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