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Selection in Customer Perspective of Strategy Maps
Luis Villegas
Good morning, In the Customer Perspective of the Strategy Map there is a product/service attribute called "Selection". What does it mean? Examples?
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BSC
Andrew White I think this means 'range of offering' for example a number of products available that might meet a customer's requirements, perhaps with varying fun...  |
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BSC
Rob Siwicki Hi. I believe selection actually means selection of customers. How do we select the customers we target. The 'range of offering' refers to selection i... |
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Selection - Product/Service attribute
Jeswan SinghPS, Engineer, Malaysia, Member As the above attribute falls within the CUSTOMER perspective, it refers also to the choice of geographical boundary targetted by the product/service p... |
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Selection - Customer Perspective
Paulo Cesar Faria, Business Consultant, Brazil, Member I am inclined to agree with Andrew White. All the elements related to the customer perspective refer to what I am providing to clients. Selection i... |
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Special Interest Group Leader
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Strategy Maps
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