Selection in Customer Perspective of Strategy Maps


 
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Selection in Customer Perspective of Strategy Maps
Luis Villegas
Good morning, In the Customer Perspective of the Strategy Map there is a product/service attribute called "Selection". What does it mean? Examples?
 

 
BSC
Andrew White
I think this means 'range of offering' for example a number of products available that might meet a customer's requirements, perhaps with varying fun...
 

 
BSC
Rob Siwicki
Hi. I believe selection actually means selection of customers. How do we select the customers we target. The 'range of offering' refers to selection i...
 

 
Selection - Product/Service attribute
Jeswan SinghPS, Engineer, Malaysia, Member
As the above attribute falls within the CUSTOMER perspective, it refers also to the choice of geographical boundary targetted by the product/service p...
 

 
Selection - Customer Perspective
Paulo Cesar Faria, Business Consultant, Brazil, Member
I am inclined to agree with Andrew White. All the elements related to the customer perspective refer to what I am providing to clients. Selection i...
 

 
What is 'Selection' in the Customer Perspective?
GEOFFREY NYAMBANE, Manager, Kenya, Member
Selection here refers to the products and services we intend to offer to the customer.
Geographical and customer type considerations are p...
 

 
 


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