Selection in Customer Perspective of Strategy Maps

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Luis Villegas
Good morning, In the Customer Perspective of the Strategy Map there is a product/service attribute called "Selection". What does it mean? Examples? (...) Read more? Sign up for free

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  Andrew White
 

BSC

I think this means 'range of offering' for example a number of products available that might meet a customer's requirements, perhaps with varying functionality...

  Rob Siwicki
 

BSC

Hi. I believe selection actually means selection of customers. How do we select the customers we target. The 'range of offering' refers to selection in the value proposition - which is different.

  Jeswan SinghPS, Engineer, Malaysia
 

Selection - Product/Service attribute

As the above attribute falls within the CUSTOMER perspective, it refers also to the choice of geographical boundary targetted by the product/service provider. This is why the BSC provides a succint, clear and complete picture of an organisation' business strategy elements. The BSC also enumerates the key accountabilities of those tasked with the achievement of the strategies.

  Paulo Cesar Faria, Business Consultant, Brazil
 

Selection - Customer Perspective

I am inclined to agree with Andrew White. All the (...)

  GEOFFREY NYAMBANE, Manager, Kenya
 

What is 'Selection' in the Customer Perspective?

Selection here refers to the products and services (...)

 
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