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Should the Strategy be Communicated? How Much? To Whom?
Karl Christensen, Strategy Consultant, Mexico, Member
Communicating strategy involves much more than talk. There are numerous pitfalls or issues which must be resolved for the strategy to be effectively communicated. For example, in some instances executives argue with good reason that to fully communicate the organization´s strategy is to court (Editor: ~attract) disaster. Thus, one CEO has a five year strategy which, when it is fully implemented, will mean severe disruption to a major subsidiary. He does not want to rock the boat prematurely. An energy company thought it wiser not to publicize its strategy because it would become a sitting duck for regulatory agencies.
 Such reservations have merit. Discretion may indeed be the better part of valor. Fully communicating strategy may not always be in the best interest of the organization, especially where that strategy is sensitive. Each si...
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Strategy Communication
Erika Bellander, Management Consultant, Sweden, Member I do not agree. I think the first issue is to HAVE a proper strategy. It should preferably consist of approx. 12 sentences talking about how to... |
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Prudence is Appropriate in Communicating Strategy
Patrick Mulvey, Management Consultant, United States, Member Karl, your premise is correct, in that prudence is always appropriate. Even if not disruptive, there is no need to telegraph proprietary plans to comp... |
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Communicating the Strategy yes. But Prudently!
Patrick Mulvey, Management Consultant, United States, Member Let's be clear: prudence means prudence. I don't believe anyone is recommending a lack of prudence.
When Apple was developing the Macintosh, it k... |
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The Focus of Communicating Strategy
Alan Kennedy Maybe the point Mr Christensen is making is that agreeing on a strategy and communicating it are two very distinct issues. Communicating strategy requ... |
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When to Communicate Strategy (Timing)
Y Srinivas rao, Manager, India, Member In my opinion TIMING is the determining factor for all these questions.
Experience teaches us how to time communication, how much and with whom.... |
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Employees can also Provide INPUT for the Strategy
Wilf Marshall, CxO / Board, United Kingdom, Member Interesting debate but it is rather based on the idea that members of the organization don't already know the strategy as it applies to their area of ... |
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Preparing the Communication of the Strategy
alonge, Teacher, Nigeria, Member Before actually communicating a strategy (or not!), the management can get the peoples' perspectives about it, without really making the crux of it al... |
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Disclosure of Strategy
Belay Gezahegn, Director, Ethiopia, Member Strategy is a sketched map that leads to a vision. In a battle field strategy, the precise plan is not to be disclosed to the enemy, likewise the busi... |
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Communicating Strategy is Important
Andrea Kelly The communication of strategy is important to build the strategy map to achieve what is intended. Communication of strategy gears an organisation towa... |
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Strategy Communication
Barry Schaeffer, Consultant, United States, Member I think we may be confusing Strategy and Tactics.
A strategy is the broad goal set for any organization and must be capable of exposition in simp... |
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Support Communication of Strategy with Easy Data
Gandhi Heryanto, Management Consultant, Indonesia, Member Michael Birshan and Jayanti Kar, in McKinsey Quarterly said that you don’t need a formal strategy role to help shape your organization’s strategic dir... |
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Upping the Communication of Strategy
Arif ur Rehman, Professor, Pakistan, Member STRATEGY begs, nay demands, that it be based on simplicity, transparency, rationality, authenticity, transformation-ability, economy, geniality and al... |
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Communicating Strategy
LEAH LYNDA I. STA ANA, Student (MBA), Philippines, Member Strategy should be communicated. As to why how and what it is for the top management to decide:
- To answer Why, there must be a valid reason for... |
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... Then what About Coordination?
jorge anibal hoyos hoyos, Manager, Colombia, Member If the strategy is not communicated clearly and clear-cut into what general frame the components of the organizations can effectively work and the coo... |
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Vision ≠ Mission ≠ Strategy ≠ Tactics
Andrew Blaine, Business Consultant, South Africa, Member When describing the difference between strategy and vision, I often use the following simile situation:
1. Imagine you see a fantastic opportunit... |
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Essentials of Communicating Strategy
Arif ur Rehman, Professor, Pakistan, Member Top management must design the business plan and frame strategies to execute it. To proceed with the strategy, all employees need to be engaged; this ... |
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Communicate the Strategy, Not the Tactics
Belay Gezahegn, Director, Ethiopia, Member I think strategy and tactics are confused here. The strategy to make your organisation profitable is quite different from the tactics you adopt to mat... |
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