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Should the Strategy be Communicated? How Much? To Whom?
Karl Christensen, Strategy Consultant, Mexico
Communicating strategy involves much more than talk. There are numerous pitfalls or issues which must be resolved for the strategy to be effectively communicated. For example, in some instances executives argue with good reason that to fully communicate the organizationīs strategy is to court (Editor: ~attract) disaster. Thus, one CEO has a five year strategy which, when it is fully implemented, will mean severe disruption to a major subsidiary. He does not want to rock the boat prematurely. An energy company thought it wiser not to publicize its strategy because it would become a sitting duck for regulatory agencies.
 Such reservations have merit. Discretion may indeed be the better part of valor. Fully communicating strategy may not always be in the best interest of the organization, especially where that strategy is sensitive. Each si... Register
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