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The Need to Analyze Path Dependencies of Strategies
Bernhard Keim, Business Consultant, Germany
Even though 2 similar companies might offer comparable products and show comparable figures, their way into the future might be quite different. When a strategy is analyzed, one has to pay attention to the company's resources that have accumulated over time. The existing deployment of these resources implies a certain path-dependency.
Strategy wants a change for the better. Resource-flows are the place where management can make a difference to change the organization’s fundamental performance. But whilst expenditures can be raised and lowered quickly, these decisions will only affect future performance by changing the flow of resources after some time. Also, decisions that have been made many years ago will still steer the company's path into this future. It is an illusion to think that any kind of strategy "only has to be implemented" to improve performance.
In conclusion, when you analyze a strategy you have to analyze existing path-dependencies and ede (or foster) the necessary changes. Otherwise your strategy might fail.
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