Strategic Window Cases and Examples

Strategic Window
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Jaap de Jonge
Editor, Netherlands

Strategic Window Cases and Examples

🔥NEW Hi, do you know of a remarkable case or an interesting example of a strategic window of opportunity?
Please share it by entering a reaction.
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Olga Ramaru
Manager, South Africa

Strategic Window Example

I think Covid-19 was a strategic window for companies like Zoom and Microsoft Teams, because people were forced to work remotely and needed simple tools like these to connect. As a result, these companies thrived.


Good Strategic Window Example

Agreed. A very good example. Note that this exceptional strategic window is based on at least 2 major things:
1. MARKET: The arrival of Covid-19 and the sudden and huge need for remote meetings.
2. PRODUCT: The need for an extremely simple product (allowing people unexperienced with video conferencing to do it).
Skype was dominating this video meeting market for a long time, has many more features, but is more complex… It would be interesting to know if they were also able to take advantage of this situation.


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