The Cathedral and the Importance of Communicating the Vision and Mission

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The Cathedral and the Importance of Communicating the Vision and Mission
Vilma Cobos, Business Consultant, El Salvador

Three stonemasons (stone workers) are working on a construction when a traveler comes in and asks them, "What are you doing?"
- The first mason, who seems bored and unhappy at his job and is frequently looking at his watch, replies: "I'm just hammering rock".
- Then the visitor approaches a second worker who seems happier and is working more diligently, and asks again: "what are you doing?" and the second worker responds, "I'm molding this block of rock so it can be used to construct a wall".
- Finally the traveler approaches a third worker who is working on the stones fervently and with great care and precision, and again the visitor asks "what are you doing?" and the worker replies, "I'm building a cathedral".

Above anecdote reminds us that many of the employees in... Register

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PT de Boer, Partner, Netherlands
A touching story which demonstrates not only th...

Vision and CathedralSign up
BarbaFroid, Other, Italy
This story, like the koan of the Japanese Zen, can...

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VENKATESH, Manager, India
Clear communication of the vision and mission is o...

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Nic Roest, CxO / Board, Netherlands
The essence of the story is not in the need of SEL...

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Nkomo, Manager, Zimbabwe
This may be an old story, but I believe in what Vi...

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Carlos Barbera, CxO / Board, Spain
I fully agree with the message of the story, to co...

The Cathedral and the Importance of Communicating the Vision and MissionSign up
Mohankrishna, Manager, India
A vision can be personal (set by a person for hims...

Parable of the StonemasonsSign up
Jack Martin Leith, Management Consultant, United Kingdom
Thanks for publishing this story. I mention it bri...

Communicating Vision and MissionSign up
Raphael Gichora Mugo, Manager, Kenya
Here is an example of a complex subject discussed ...


The Leader's Role in Communicating the Vision and MissionSign up
ISAAC MUCHENGA, Director, Zimbabwe
The HR (psychological) part of leadership is one o...

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Daniel Jarvis, Director, United States
This parabel exhibits paramount points to create s...

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Charles Alter, Consultant, United States
Jim Collins says a vision must be a longterm Envis...

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Pat Hannon, Lecturer, Ireland
The vision is the foundation for the mission. Form...

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Gandhi Heryanto, Management Consultant, Indonesia
I quote what was said by Jack Welch, GE's chairman...

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ISAAC E. OGBUKA PhD, Other, Nigeria
Whenever the vision statement is simplified and pr...

The Cathedral and the Importance of Communicating the Vision and MissionSign up
Elias Mhegera , Journalist, Tanzania
Probably that is true but in the Tanzanian context...

The Mission is the Means to Achieving the VisionSign up
Tom Wilson, HR Consultant, United States
I am reminded of the old project management joke:<...

Combination of QWL and the VisionSign up
Mohammad Hossein Rohani, Teacher, Iran
Of course, the communication of the vision and mis...

Who Told Me That we Were Building a Cathedral?Sign up
Daniel MOUSSOUGAN, Strategy Consultant, Benin
That is an excellent story, describing realistic s...

The Cathedral and the VisionSign up
Jack Blanc, Peru
The three workers will all eventually finish their...

On the Relevance of Management CommunicationSign up
abebe kebede, Accountant, Ethiopia
You know, sometimes I see people coming to office ...

Story is Basis for 3 PerspectivesSign up
Hermann Doppler, Consultant, Germany
The stone workers story was exemplary to me for ye...


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Emmanuel Mwirichia, Manager, Kenya
In order for each employee to feel like their work...


The Stone Carvers Parable: The First Stone CarverSign up
alvarez-pereyre, Coach, France
The Stone Carvers Parable has been a simple, direc...


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Mirza Fareed Beg, Management Consultant, Pakistan
Tom Wilson has rightly @
Communication at the Workplace and Mentality of Workers Towards their WorkSign up
Okorie Emmanuel, Manager, Nigeria
The story, whether true or fiction clearly shows t...

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Jose A. De las Rivas, Management Consultant, Spain
But what we're talking about: employee engagement?...



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Charles Alter, Consultant, United States
@Carlos Barbera:...

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Wayne Faison, Minister, United States
This is a great story that reminds me of what I've...

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abebe kebede, Accountant, Ethiopia
@Tom Wilson: if ...


Mission, Vision and Core ValuesSign up
Jose A. De las Rivas, Management Consultant, Spain
@Carlos Barbera:...

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John Sunderland, HR Consultant, United Kingdom
This is a very unlikely scenario - didn't medieval...

Thank you for Reminding us about this Great StorySign up
Mohamed Tantawi, Marketing Manager, Egypt
Thank you very much. I read this before, think it ...

Communicating Mission & VisionSign up
Leena Bissoonauth, Student (University), Mauritius
This story shows how these three workers are react...

We Need Communication plus Ownership of Vision and MissionSign up
Gwande, Project Manager, Zimbabwe
The story is good but I agree with @
Is there a Match between an Individual's Expectations and the Organization's Expectations?Sign up
salem ahmed, Manager, Yemen
For the question: How and when are individuals com...

The Mission is the Means to Achieve the VisionSign up
Augustine T. Mansaray, Analyst, Sierra Leone
@Tom Wilson: I t...


Reaction to Vision and Mission Differs per IndividualSign up
VENKATESH, Manager, India
In continuation of my earlier submission my view i...

Communicating Vision, Mission and ValuesSign up
Richard Mariwa, Manager, Botswana
Most organisations have elaborate vision and missi...

Communicating MotivationSign up
Tom Wilson, HR Consultant, United States
@Richard Mariwa:...

Communicating MotivationSign up
alvarez-pereyre, Coach, France
@Tom Wilson: I ...

People on a MissionSign up
Gary Stead, Director, United Kingdom
Great story and insightful comments. So how about ...


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