The Cathedral and the Importance of Communicating the Vision and Mission

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The Cathedral and the Importance of Communicating the Vision and Mission
Vilma Cobos, Business Consultant, El Salvador, Member
Three stonemasons (stone workers) are working on a construction when a traveler comes in and asks them, "What are you doing?" - The first mason, who seems bored and unhappy at his job and is frequently looking at his watch, replies: "I'm just hammering rock". - Then the visitor approaches a second worker who seems happier and is working more diligently, and asks again: "what are you doing?" and the second worker responds, "I'm molding this block of rock so it can be used to construct a wall". - Finally the traveler approaches a third worker who is working on the stones fervently and with great care and precision, and again the visitor asks "what are you doing?" and the worker replies, "I'm building a cathedral". Above anecdote reminds us that many of the employees in any organization do not know the and of their company. And even less how important their own work is in achieving its objectives. This has severe consequences for their and . I conclude that communication of t (...) Read more? Sign up for free
 

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Make People Carry the Vision in their Hearts
PT de Boer, Partner, Netherlands, Member
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Vision and Cathedral
BarbaFroid, Italy, Member
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The Cathedral Story is not about Selling!
Nic Roest, CxO / Board, Netherlands, Member
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Vision and the Story of the Stonemasons
Nkomo, Manager, Zimbabwe, Member
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Communicating the Vision and Mission is One Thing; ENGAGING is Another!
Carlos Barbera, CxO / Board, Spain, Member
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Parable of the Stonemasons
Jack Martin Leith, Management Consultant, United Kingdom, Member
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Communicating Vision and Mission
Raphael Gichora Mugo, Manager, Kenya, Member
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Powerful Story About the Stone Masons and the Cathedral
Jaap de Jonge, Management Consultant, Netherlands
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The Leader's Role in Communicating the Vision and Mission
ISAAC MUCHENGA, Director, Zimbabwe, Member
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There are also other Motivational Approaches...
Daniel Jarvis, Director, United States, Member
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Envisioned Future
Charles Alter, Consultant, United States, Member
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Excuses for not Having Clear Vision and Mission
Gandhi Heryanto, Management Consultant, Indonesia, Premium Member
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The Cathedral and the Importance of Communicating the Vision and Mission
Elias Mhegera , Journalist, Tanzania, Member
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The Mission is the Means to Achieving the Vision
Tom Wilson, HR Consultant, United States, Premium Member
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Combination of QWL and the Vision
Mohammad Hossein Rohani, Teacher, Iran, Member
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Who Told Me That we Were Building a Cathedral?
Daniel MOUSSOUGAN, Strategy Consultant, Benin, Member
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On the Relevance of Management Communication
ABEBE KEBEDE , Interim Manager, Ethiopia, Member
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Story is Basis for 3 Perspectives
Hermann Doppler, Consultant, Germany, Member
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Obligations of Management for the Received Value of the Worker's Opportunity Costs
Tom Wilson, HR Consultant, United States, Premium Member
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Help the Employees Help You
Emmanuel Mwirichia, Manager, Kenya, Member
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Communicating the Vision Requires PASSION so it is Inspiring..
Hardtmann, Entrepreneur, Germany, Member
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The Stone Carvers Parable: The First Stone Carver
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The Leader and the Player and Management's Ego Need for Followers
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Vision Begets Mission and Then Mission Needs Vision (Direction)
Mirza Fareed Beg, Management Consultant, Pakistan, Member
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Mision and Vision Communication at Workplace
Jose A. De las Rivas, Management Consultant, Spain, Member
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When Vision Becomes the Mission, the Mission Needs a Vision
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Mission and Vision Communications in an Environment of Problems
Carlos Barbera, CxO / Board, Spain, Member
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Vision & Core Values
Charles Alter, Consultant, United States, Member
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The Difference Between Vision and Mission
Wayne Faison, Minister, United States, Member
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Vision Communication
ABEBE KEBEDE , Interim Manager, Ethiopia, Member
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There Is, Indeed, a Lack of Stewardship in Corporate Leadership
Tom Wilson, HR Consultant, United States, Premium Member
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Mission, Vision and Core Values
Jose A. De las Rivas, Management Consultant, Spain, Member
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Lack of Trust is the Real Problem
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Thank you for Reminding us about this Great Story
Mohamed Tantawi, Marketing Manager, Egypt, Member
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Communicating Mission & Vision
Leena Bissoonauth, Student (University), Mauritius, Member
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We Need Communication plus Ownership of Vision and Mission
Gwande, Project Manager, Zimbabwe, Member
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The Mission is the Means to Achieve the Vision
Augustine T. Mansaray, Analyst, Sierra Leone, Member
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On Capitol Hill, the Mission is All for Staffers
Tom Wilson, HR Consultant, United States, Premium Member
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Reaction to Vision and Mission Differs per Individual
VENKATESH, Manager, India, Member
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Communicating Vision, Mission and Values
Richard Mariwa, Manager, Member
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Communicating Motivation
Tom Wilson, HR Consultant, United States, Premium Member
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Communicating Motivation
alvarez-pereyre, Coach, France, Member
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People on a Mission
Gary Stead, Director, United Kingdom, Member
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