The Cathedral and the Importance of Communicating the Vision and Mission

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The Cathedral and the Importance of Communicating the Vision and Mission
Vilma Cobos, Business Consultant, El Salvador

Three stonemasons (stone workers) are working on a construction when a traveler comes in and asks them, "What are you doing?"
- The first mason, who seems bored and unhappy at his job and is frequently looking at his watch, replies: "I'm just hammering rock".
- Then the visitor approaches a second worker who seems happier and is working more diligently, and asks again: "what are you doing?" and the second worker responds, "I'm molding this block of rock so it can be used to construct a wall".
- Finally the traveler approaches a third worker who is working on the stones fervently and with great care and precision, and again the visitor asks "what are you doing?" and the worker replies, "I'm building a cathedral".

Above anecdote reminds us that many of the employees in... Register

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I fully agree with the message of the story, to co...

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Thanks for publishing this story. I mention it bri...

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Elias Mhegera , Journalist, Tanzania
Probably that is true but in the Tanzanian context...

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That is an excellent story, describing realistic s...

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The three workers will all eventually finish their...

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The stone workers story was exemplary to me for ye...


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Tom Wilson has rightly @
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The story, whether true or fiction clearly shows t...

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@Carlos Barbera:...

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Wayne Faison, Minister, United States
This is a great story that reminds me of what I've...

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@Tom Wilson: if ...


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@Carlos Barbera:...

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The story is good but I agree with @
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@Tom Wilson: I t...


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In continuation of my earlier submission my view i...

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Richard Mariwa, Manager, Botswana
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Tom Wilson, HR Consultant, United States
@Richard Mariwa:...

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alvarez-pereyre, Coach, France
@Tom Wilson: I ...

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Gary Stead, Director, United Kingdom
Great story and insightful comments. So how about ...


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