The Cathedral and the Importance of Communicating the Vision and Mission

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Vilma Cobos
Business Consultant, El Salvador

The Cathedral and the Importance of Communicating the Vision and Mission

Three stonemasons (stone workers) are working on a construction when a traveler comes in and asks them, "What are you doing?"
- The first mason, who seems bored and unhappy at his job and is frequently looking at his watch, replies: "I'm just hammering rock".
- Then the visitor approaches a second worker who seems happier and is working more diligently, and asks again: "what are you doing?" and the second worker responds, "I'm molding this block of rock so it can be used to construct a wall".
- Finally the traveler approaches a third worker who is working on the stones fervently and with great care and precision, and again the visitor asks "what are you doing?" and the worker replies, "I'm building a cathedral".

Above anecdote reminds us that many of the employees in any organization do not know the vision and mission of their company. And even less how important their own work is in achieving its objectives. This has severe consequences for their motivation and organizational commitment.

I conclude that communication of the strategic vision, corporate mission, purpose and values is really important. And information about these things ​​must flow to all hierarchical levels of the organization so that all employees feel part of them and are clear about their own objectives and the role/importance of their own work for the purpose of the organization as a whole.

  PT de Boer
Partner, Netherlands

Make People Carry the Vision in their Hearts

A touching story which demonstrates not only the n (...)


Vision and Cathedral

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Manager, India

Some Leaders are Reluctant to Communicate the Mission and Vision

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  Nic Roest

The Cathedral Story is not about Selling!

The essence of the story is not in the need of SEL (...)

Manager, Zimbabwe

Vision and the Story of the Stonemasons

This may be an old story, but I believe in what Vi (...)

  Carlos Barbera
CxO / Board, Spain

Communicating the Vision and Mission is One Thing; ENGAGING is Another!

I fully agree with the message of the story, to co (...)

Manager, India

The Cathedral and the Importance of Communicating the Vision and Mission

A vision can be personal (set by a person for hims (...)

  Jack Martin Leith
Management Consultant, United Kingdom

Parable of the Stonemasons

Thanks for publishing this story. I mention it bri (...)

  Raphael Gichora Mugo
Manager, Kenya

Communicating Vision and Mission

Here is an example of a complex subject discussed (...)

  Jaap de Jonge
Editor, Netherlands

Powerful Story About the Stone Masons and the Cathedral

@Raphael Gichora Mugo: Indeed stories are known to (...)

Director, Zimbabwe

The Leader's Role in Communicating the Vision and Mission

The HR (psychological) part of leadership is one o (...)

  Daniel Jarvis

There are also other Motivational Approaches...

This parabel exhibits paramount points to create s (...)

  Charles Alter
Consultant, United States

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Jim Collins says a vision must be a longterm Envis (...)

  Pat Hannon
Lecturer, Ireland

How Good are we at Communicating the Vision and Mission to Stakeholders?

The vision is the foundation for the mission. Form (...)

  Gandhi Heryanto
Management Consultant, Indonesia

Excuses for not Having Clear Vision and Mission

I quote what was said by Jack Welch, GE's chairman (...)


Benefits of Clarity of Purpose in the Vision and Mission Statements

Whenever the vision statement is simplified and pr (...)

  Elias Mhegera
Journalist, Tanzania

The Cathedral and the Importance of Communicating the Vision and Mission

Probably that is true but in the Tanzanian context (...)

  Tom Wilson
HR Consultant, United States

The Mission is the Means to Achieving the Vision

I am reminded of the old project management joke: (...)

  Mohammad Hossein Rohani
Teacher, Iran

Combination of QWL and the Vision

Of course, the communication of the vision and mis (...)

Strategy Consultant, Benin

Who Told Me That we Were Building a Cathedral?

That is an excellent story, describing realistic s (...)

  Jack Blanc

The Cathedral and the Vision

The three workers will all eventually finish their (...)

Interim Manager, Ethiopia

On the Relevance of Management Communication

You know, sometimes I see people coming to office (...)

  Hermann Doppler
Consultant, Germany

Story is Basis for 3 Perspectives

The stone workers story was exemplary to me for ye (...)

  Tom Wilson
HR Consultant, United States

Obligations of Management for the Received Value of the Worker's Opportunity Costs

@abebe kebede: F.W. Taylor disdained of the worker (...)

  Emmanuel Mwirichia
Manager, Kenya

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In order for each employee to feel like their work (...)

Entrepreneur, Germany

Communicating the Vision Requires PASSION so it is Inspiring..

@Carlos Barbera: Hi Carlos, I believe that if you (...)

Coach, France

The Stone Carvers Parable: The First Stone Carver

The Stone Carvers Parable has been a simple, direc (...)

  Tom Wilson
HR Consultant, United States

The Leader and the Player and Management's Ego Need for Followers

@Hermann Doppler: I like your observation very muc (...)

  Mirza Fareed Beg
Management Consultant, Pakistan

Vision Begets Mission and Then Mission Needs Vision (Direction)

Tom Wilson has rightly @said that the mission grow (...)

  Okorie Emmanuel
Manager, Nigeria

Communication at the Workplace and Mentality of Workers Towards their Work

The story, whether true or fiction clearly shows t (...)

  Jose A. De las Rivas
Management Consultant, Spain

Mision and Vision Communication at Workplace

But what we're talking about: employee engagement? (...)

  Tom Wilson
HR Consultant, United States

When Vision Becomes the Mission, the Mission Needs a Vision

@Mirza Fareed Beg: I think you have it about right (...)

  Carlos Barbera
CxO / Board, Spain

Mission and Vision Communications in an Environment of Problems

@Jose A. De las Rivas: You are right Jose Antonio, (...)

  Charles Alter
Consultant, United States

Vision & Core Values

@Carlos Barbera: The dilemma is that lofty Visions (...)

  Wayne Faison

The Difference Between Vision and Mission

This is a great story that reminds me of what I've (...)

Interim Manager, Ethiopia

Vision Communication

@Tom Wilson: if we are looking into what has actua (...)

  Tom Wilson
HR Consultant, United States

There Is, Indeed, a Lack of Stewardship in Corporate Leadership

@abebe kebede: I agree completely, Most of what is (...)

  Jose A. De las Rivas
Management Consultant, Spain

Mission, Vision and Core Values

@Carlos Barbera: Thanks Carlos, but I think that n (...)

  John Sunderland
HR Consultant, United Kingdom

Lack of Trust is the Real Problem

This is a very unlikely scenario - didn't medieval (...)

  Mohamed Tantawi
Marketing Manager, Egypt

Thank you for Reminding us about this Great Story

Thank you very much. I read this before, think it (...)

  Leena Bissoonauth
Student (University), Mauritius

Communicating Mission & Vision

This story shows how these three workers are react (...)

Project Manager, Zimbabwe

We Need Communication plus Ownership of Vision and Mission

The story is good but I agree with @alvarez-pereyr (...)

  salem ahmed
Teacher, Yemen

Is there a Match between an Individual's Expectations and the Organization's Expectations?

For the question: How and when are individuals com (...)

  Augustine T. Mansaray
Analyst, Sierra Leone

The Mission is the Means to Achieve the Vision

@Tom Wilson: I totally agree with your take on thi (...)

  Tom Wilson
HR Consultant, United States

On Capitol Hill, the Mission is All for Staffers

@Augustine T. Mansaray: I responded in another for (...)

Manager, India

Reaction to Vision and Mission Differs per Individual

In continuation of my earlier submission my view i (...)

  Richard Mariwa

Communicating Vision, Mission and Values

Most organisations have elaborate vision and missi (...)

  Tom Wilson
HR Consultant, United States

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@Richard Mariwa: Richard, I tend to agree with Ven (...)

Coach, France

Communicating Motivation

@Tom Wilson: I would fully agree that the existen (...)

  Gary Stead
Director, United Kingdom

People on a Mission

Great story and insightful comments. So how about (...)

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