The Cathedral and the Importance of Communicating the Vision and Mission

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Vilma Cobos, Business Consultant, El Salvador
Three stonemasons (stone workers) are working on a construction when a traveler comes in and asks them, "What are you doing?" - The first mason, who seems bored and unhappy at his job and is frequently looking at his watch, replies: "I'm just hammering rock". - Then the visitor approaches a second worker who seems happier and is working more diligently, and asks again: "what are you doing?" and the second worker responds, "I'm molding this block of rock so it can be used to construct a wall". - Finally the traveler approaches a third worker who is working on the stones fervently and with great care and precision, and again the visitor asks "what are you doing?" and the worker replies, "I'm building a cathedral". Above anecdote reminds us that many of the employees in any organization do not know the and of their company. And even less how important their own work is in achieving its objectives. This has severe consequences for their and . I conclude that communication of t (...) Read more? Sign up for free

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  PT de Boer, Partner, Netherlands
 

Make People Carry the Vision in their Hearts

A touching story which demonstrates not only the n (...)

  BarbaFroid, Italy
 

Vision and Cathedral

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  VENKATESH, Manager, India
 

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  Nic Roest, CxO / Board, Netherlands
 

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  Nkomo, Manager, Zimbabwe
 

Vision and the Story of the Stonemasons

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  Carlos Barbera, CxO / Board, Spain
 

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I fully agree with the message of the story, to co (...)

  Mohankrishna, Manager, India
 

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  Jack Martin Leith, Management Consultant, United Kingdom
 

Parable of the Stonemasons

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  Raphael Gichora Mugo, Manager, Kenya
 

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  Jaap de Jonge, Editor, Netherlands
 

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  ISAAC MUCHENGA, Director, Zimbabwe
 

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  Daniel Jarvis, Director, United States
 

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  Charles Alter, Consultant, United States
 

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  Pat Hannon, Lecturer, Ireland
 

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  Gandhi Heryanto, Management Consultant, Indonesia
 

Excuses for not Having Clear Vision and Mission

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  ISAAC E. OGBUKA PhD, Nigeria
 

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  Elias Mhegera , Journalist, Tanzania
 

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  Tom Wilson, HR Consultant, United States
 

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  Mohammad Hossein Rohani, Teacher, Iran
 

Combination of QWL and the Vision

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  Daniel MOUSSOUGAN, Strategy Consultant, Benin
 

Who Told Me That we Were Building a Cathedral?

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  Jack Blanc
 

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  ABEBE KEBEDE , Interim Manager, Ethiopia
 

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  Hermann Doppler, Consultant, Germany
 

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  Tom Wilson, HR Consultant, United States
 

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  Emmanuel Mwirichia, Manager, Kenya
 

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  Hardtmann, Entrepreneur, Germany
 

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  alvarez-pereyre, Coach, France
 

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  Tom Wilson, HR Consultant, United States
 

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  Tom Wilson, HR Consultant, United States
 

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@: I think you have it about right. The entreprene (...)

  Carlos Barbera, CxO / Board, Spain
 

Mission and Vision Communications in an Environment of Problems

@: You are right Jose Antonio, leaders of the proj (...)

  Charles Alter, Consultant, United States
 

Vision & Core Values

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  Wayne Faison, Minister, United States
 

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  ABEBE KEBEDE , Interim Manager, Ethiopia
 

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  Tom Wilson, HR Consultant, United States
 

There Is, Indeed, a Lack of Stewardship in Corporate Leadership

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  Jose A. De las Rivas, Management Consultant, Spain
 

Mission, Vision and Core Values

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  John Sunderland, HR Consultant, United Kingdom
 

Lack of Trust is the Real Problem

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  Mohamed Tantawi, Marketing Manager, Egypt
 

Thank you for Reminding us about this Great Story

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  Leena Bissoonauth, Student (University), Mauritius
 

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  Gwande, Project Manager, Zimbabwe
 

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  salem ahmed, Teacher, Yemen
 

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  Augustine T. Mansaray, Analyst, Sierra Leone
 

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@: I totally agree with your take on this subject (...)

  Tom Wilson, HR Consultant, United States
 

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  VENKATESH, Manager, India
 

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  Richard Mariwa, Manager
 

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  Tom Wilson, HR Consultant, United States
 

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  alvarez-pereyre, Coach, France
 

Communicating Motivation

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  Gary Stead, Director, United Kingdom
 

People on a Mission

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More on Strategic Vision
Summary
Forum
Strategic Foresight
🔥Quote: the Essence of Vision
Vision is an Attitude
Best Practices
🥇How Do You Measure Vision?
🥈Your Strategic Journey in the Desert
🥉Components of Vision
The Cathedral and the Importance of Communicating the Vision and Mission
The Importance of having a Vision (and Strategy)
Organizational Vision and Employee Empowerment
Should a Strategic Vision Be Achievable?
Be the First to Be Moved by your Vision!
The Vision of Globalization of Leaders
VISION versus MISSION
WHEN to Introduce the Vision and Mision to Employees?
Special Interest Group Leader

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