The Cathedral and the Importance of Communicating the Vision and Mission


 
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The Cathedral and the Importance of Communicating the Vision and Mission
Vilma Cobos, Business Consultant, El Salvador

Three stonemasons (stone workers) are working on a construction when a traveler comes in and asks them, "What are you doing?"
- The first mason, who seems bored and unhappy at his job and is frequently looking at his watch, replies: "I'm just hammering rock".
- Then the visitor approaches a second worker who seems happier and is working more diligently, and asks again: "what are you doing?" and the second worker responds, "I'm molding this block of rock so it can be used to construct a wall".
- Finally the traveler approaches a third worker who is working on the stones fervently and with great care and precision, and again the visitor asks "what are you doing?" and the worker replies, "I'm building a cathedral".

Above anecdote reminds us that many of the employees in... Register
 

 
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I fully agree with the message of the story, to co...
 

 
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Thanks for publishing this story. I mention it bri...
 

 
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The Cathedral and the Importance of Communicating the Vision and Mission
Elias Mhegera , Journalist, Tanzania
Probably that is true but in the Tanzanian context...
 

 
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That is an excellent story, describing realistic s...
 

 
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The stone workers story was exemplary to me for ye...
 

   

 
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The story is good but I agree with @
 
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Augustine T. Mansaray, Analyst, Sierra Leone
@Tom Wilson: I t...
 

   

 
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VENKATESH, Manager, India
In continuation of my earlier submission my view i...
 

 
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Richard Mariwa, Manager, Botswana
Most organisations have elaborate vision and missi...
 

 
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Tom Wilson, HR Consultant, United States
@Richard Mariwa:...
 

 
Communicating Motivation
alvarez-pereyre, Coach, France
@Tom Wilson: I ...
 

 
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Gary Stead, Director, United Kingdom
Great story and insightful comments. So how about ...
 

 
 

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