Components of Vision

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Components of Vision
Marten van der Zee, Premium Member
The vision is 'the dream of the entrepreneur'. It's the corporate ambition.
It is a company's view of the role it plays in the market. Visions may relate to three components:
1. Opinions about where the company believes the market is going(example: we believe that due to tempestuous communication technology developments, over the next five years consumers will develop a strong need for products that help them navigate the abundance of information online.
2. Identity of the company. This will often be based on the core competencies of the company.
3. Long term goals of the company.
Besides these 3 things, the vision should also be comprehendable and contain a clear motivating force that the entire company can identify with.

A Vision for a Country?
A. Mumuni, Premium Member
Hello Marten,
My team has a vision statement that speaks to what we want to see happen in our COUNTRY as opposed to what we want our COMPANY to look like.
It does however clearly indicate our "role" in achieving this vision for our country and it works quite well in motivating and focusing the team.
I am curious - because we really struggled with this - to know if you have seen this approach working for anyone i.e. visioning the future of say, a country rather than an organization and the role of your company in it. If yes, please can you share this?
Thank you!



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