Components of Vision

Strategic Vision
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Strategic Vision > Best Practices

Marten van der Zee, Analyst, Netherlands
The vision is 'the dream of the entrepreneur'. It's the corporate ambition. It is a company's view of the role it plays in the market. Visions may relate to three components: 1. Opinions about where the company believes the market is going(example: we believe that due to tempestuous communication technology developments, over the next five years consumers will develop a strong need for products that help them navigate the abundance of information online. 2. Identity of the company. This will often be based on the . 3. Long term goals of the company. Besides these 3 things, the vision should also be comprehendable and contain a clear motivating force that the entire company can identify with. (...) Read more? Sign up for free

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  A. Mumuni, Business Consultant, Nigeria

A Vision for a Country?

Hello Marten, My team has a vision statement that (...)

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