Vision is an Attitude

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Vision is an Attitude
Bernhard Keim, Premium Member
Vision is an attitude; not some behaviour to make some specific goal happen. A vision is not reflective about what to do, but generates new mental models about the company, its environment and the tasks it has to fulfill within this environment.
Vision is a driving mental momentum for change, delivering the why for change. Vision must be able to frame all future efforts.



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