Strategic Vision
Knowledge Center


Next Topic

Strategic Vision > Best Practices

Surya Prakash, Manager, Australia
For a number of years I have attended numerous seminars and company briefings where people have talked about VISION and MISSION, However these two term seems to be use interchangeably by people. I have always thought of VISION as "where we are going - an aspiration" where as MISSION as "how we are going to get there - that is what we are doing to achieve our VISION" I would like to hear from others who have views on how best to define VISION and MISSION statements. (...) Read more? Sign up for free

Please register now to read all responses and to join this discussion yourself. It's easy and 100% free.

Sign up for free     Log in

  Jaap de Jonge, Editor, Netherlands

Vision versus Mission

Many people are struggling with this question. You can find the answer here:
- Top menu > Dictionary > V > Vision
- Top menu > Dictionary > M > Mission (Statement)

With respect to mission, pay close attention to the section that reads:
"The Ashridge model integrates two historic schools to determine a Mission:
•The Strategic School. A Mission is primarily seen as the first step in the strategy process. It defines the business' commercial rationale and target market.
•The Cultural/Philosophy/Ethics School. A Mission is primarily seen as an expression or statement that should ensure good cooperation between employees. It is a cultural glue which enables an organization to function as a collective unity."
The point is, you should realize that there are 3 (THREE) different ways we can define/perceive "Mission"!

Finally a mission statement is just what it says: a statement describing the mission (typically in writing).

  Jose A. Espinosa Lopez de Pariza, Manager, Spain

Vision and Mission

I also attended a lot of conferences about Mission (...)

  Charles Collins, Management Consultant, United States

Vision and Mission - Let's Make it Complicated!

All this discussion about Vision versus Mission ta (...)

More on Strategic Vision
Strategic Foresight
🔥Quote: the Essence of Vision
Vision is an Attitude
Best Practices
🥇How Do You Measure Vision?
🥈Your Strategic Journey in the Desert
🥉Components of Vision
The Cathedral and the Importance of Communicating the Vision and Mission
The Importance of having a Vision (and Strategy)
Organizational Vision and Employee Empowerment
Should a Strategic Vision Be Achievable?
Be the First to Be Moved by your Vision!
The Vision of Globalization of Leaders
WHEN to Introduce the Vision and Mision to Employees?
Special Interest Group Leader

Are you an expert in Strategic Vision? Sign up for free

Strategic Vision
Knowledge Center


Next Topic

About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
© 2020 12manage - The Executive Fast Track. V15.6 - Last updated: 23-9-2020. All names ™ of their owners.