Vision versus Mission
Jaap de Jonge, Editor, Netherlands
Many people are struggling with this question. You can find the answer here:
- Top menu > Dictionary > V > Vision
- Top menu > Dictionary > M > Mission (Statement)
With respect to mission
, pay close attention to the section that reads:
"The Ashridge model integrates two historic schools to determine a Mission:
•The Strategic School. A Mission is primarily seen as the first step in the strategy process. It defines the business' commercial rationale and target market.
•The Cultural/Philosophy/Ethics School. A Mission is primarily seen as an expression or statement that should ensure good cooperation between employees. It is a cultural glue which enables an organization to function as a collective unity."
The point is, you should realize that there are 3
(THREE) different ways we can define/perceive "Mission"!
Finally a mission statement
is just what it says: a statement describing the mission (typically in writing).