VISION versus MISSION

VISION versus MISSION

For a number of years I have attended numerous seminars and company briefings where people have talked about VISION and MISSION, However these two term seems to be use interchangeably by people.
I have always thought of VISION as "where we are going - an aspiration" where as MISSION as "how we are going to get there - that is what we are doing to achieve our VISION"
I would like to hear from others who have views on how best to define VISION and MISSION statements.

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		4 Jaap de Jonge Editor, Netherlands
	Vision versus Mission Many people are struggling with this question. You can find the answer here: - Top menu > Dictionary > V > Vision - Top menu > Dictionary > M > Mission (Statement) TIP: With respect to mission, pay close attention to the section that reads: "The Ashridge model integrates two historic schools to determine a Mission: •The Strategic School. A Mission is primarily seen as the first step in the strategy process. It defines the business' commercial rationale and target market. •The Cultural/Philosophy/Ethics School. A Mission is primarily seen as an expression or statement that should ensure good cooperation between employees. It is a cultural glue which enables an organization to function as a collective unity." The point is, you should realize that there are 3 (THREE) different ways we can define/perceive "Mission"! Finally a mission statement is just what it says: a statement describing the mission (typically in writing).

		0 Jose A. Espinosa Lopez de Pariza Manager, Spain
	Vision and Mission I also attended a lot of conferences about Mission and Vision like Surya. I now see it in a followi... Sign up

		0 Charles Collins Management Consultant, United States
	Vision and Mission - Let's Make it Complicated! All this discussion about Vision versus Mission takes more words than any rank and file employee wil... Sign up