VISION versus MISSION

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Strategic Vision > Best Practices

Surya Prakash, Manager, Australia
For a number of years I have attended numerous seminars and company briefings where people have talked about VISION and MISSION, However these two term seems to be use interchangeably by people. I have always thought of VISION as "where we are going - an aspiration" where as MISSION as "how we are going to get there - that is what we are doing to achieve our VISION" I would like to hear from others who have views on how best to define VISION and MISSION statements. (...) Read more? Sign up for free

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  Jaap de Jonge, Editor, Netherlands
 

Vision versus Mission

Many people are struggling with this question. You can find the answer here:
- Top menu > Dictionary > V > Vision
- Top menu > Dictionary > M > Mission (Statement)

TIP:
With respect to mission, pay close attention to the section that reads:
"The Ashridge model integrates two historic schools to determine a Mission:
•The Strategic School. A Mission is primarily seen as the first step in the strategy process. It defines the business' commercial rationale and target market.
•The Cultural/Philosophy/Ethics School. A Mission is primarily seen as an expression or statement that should ensure good cooperation between employees. It is a cultural glue which enables an organization to function as a collective unity."
The point is, you should realize that there are 3 (THREE) different ways we can define/perceive "Mission"!

Finally a mission statement is just what it says: a statement describing the mission (typically in writing).

  Jose A. Espinosa Lopez de Pariza, Manager, Spain
 

Vision and Mission

I also attended a lot of conferences about Mission (...)

  Charles Collins, Management Consultant, United States
 

Vision and Mission - Let's Make it Complicated!

All this discussion about Vision versus Mission ta (...)

 
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