Strategic Synergy: 1 + 1 = 11

Strategic Synergy: 1 + 1 = 11

Yes, 1 + 1 equals 11. But how, when and for whom?
No organization needs a strategy that just helps to lead in the market. Sustaining that position and moving the market is the skill needed, but can be learned only after a long commitment. Henceforth the old saying "Slow and steady wins the race" needs to be modified and redesigned according to the new age":

• 1 + 1 = 2 is true for those who believe that "Slow and steady WINS the race."
• 1 + 1 = 11 is true for those who believe that "The Smartest and Strongest MOVES the Race."