Should Top Managers be Strategists?

Strategic Planning
Knowledge Center

Forum

New Topic

Stefka Nenkova
Student (University), Netherlands

Should Top Managers be Strategists?

The involvement of top managers in the strategic planning process is often too limited taking into account the increasing complexity of their multiple tasks and their limited time (Hunsicker, J.Q., 1980). According to Hunsicker (1980), that involvement is traditionally focused on the final stage of the process comprising review and approval of proposals. Such contribution in his view is not enough. Therefore, he suggests a reassessment of top manager’s role in the strategic planning process that should lead to:
  • A SHIFT IN THE TIMING OF TOP MANAGEMENT'S MOST IMPORTANT INPUTS FROM THE LATER TO THE EARLIER STAGES OF THE PLANNING PROCESS: one of the problems with involvement in the latest stages of the process is that often by the time a decision is taken it might be too late for an action to be taken; another may be that the chosen for approval proposals may not actually offer the best opportunities; thus, the top management participation in a process of “negotiation of objectives” in the early stages is a better option
  • A SHIFT IN THE FOCUS OF THESE INPUTS, FROM EVALUATING ALREADY FINISHED PROPOSALS TO GUIDING THEIR DEVELOPMENT PROCESS: that involves an increase of the sensitivity to changes in the business environment by shaping: 1) the range of issues to be dealt with, and 2) the preferred balance between generation of new ideas, evaluating existing alternatives, setting priorities and maintaining functional control
  • ORCHESTRATING THE “HUMAN DIMENSION”: that could be achieved by stimulating fresh thinking, generating realistic alternatives and balancing individualistic advocacy and consensus (Hunsicker, J. Q., 1980).
Hunsicker’s view raises some questions about top manager’s involvement in the strategic planning process. Is the range of involvement that he suggests feasible and is it applicable today? When we consider time constraints, would the trade-off between the possible extra time needed when shifting the timing to an earlier stage and the risk of missing opportunities or taking actions too late be a valid one?

Sources:
Hunsicker, J. Q. (1980) “Can Top Managers be Strategists?”, Strategic Management Journal, Vol. 1, pp 77-83.

  Ronnie
Business Consultant, South Africa
 

Should Top Managers Be Strategists?

With a 1980 reference this question is no longer r (...)

  evelyn dempsey
Student (Other), United States
 

The Buy in Into the Strategy and Change of Top Managers

@Ronnie: According to Ansell and Cash (2012), it t (...)

Participate and leave a comment
Exchanging your ideas stimulates your personal and professional development. And you can help other people! More info.

Start a new forum topic

 

More on Strategic Planning
Summary
Forum
🔥Wicked Problems and Strategy Approaches to Deal with Them
Strategy Means Directional Initiatives to Protect And/or Improve your Current Position
Objectives of Organisation
Why Strategic Planning is Essential
Classical Strategic Planning Process
How Leaders See Strategy Reviews
New Strategic Planning Models
Continuous Planning and Control
Markets > Vision > Strategy + Execution
Should Top Managers be Strategists?
The OGSM Framework
3 Main Activities of Strategic Planning
Brand Strategy for a Start-up
From Traditional to Innovative Strategic Planning
Strategic Planning and Power
Strategic Planning in an Opportunity for Involvement
Strategic Planning Models in Airline Industry
Strategic Plans Must be Used and Executed!
How to Help a Team Carry Out Strategic Planning
Shorten the Time Window of Strategic Plans
Overseeing Strategy and Strategic Oversight
Goals - Part of the Plan?
Best Practices
Is Strategic Planning Passé?
S T R A T E G Y Acronym
Strategic Planning must be Dynamic
Strategic Thinking versus Operational Thinking?
Factors in Strategic Decision Making
Why do Most Strategic Plans Fail?
Strategic Planning is about Elimination
Congruence Model Summary
Special Interest Group

Are you interested in Strategic Planning? Sign up for free

Notify your students

Copy this into your study materials:

and add a hyperlink to:

Link to this discussion

Copy this HTML code to your web site:

Strategic Planning
Knowledge Center



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
© 2021 12manage - The Executive Fast Track. V15.8 - Last updated: 17-6-2021. All names ™ of their owners.