Brand Strategy for a Start-up

Strategic Planning > Forum

Brand Strategy for a Start-up
Mellacheruvu Adi Saasthry , Director, India, SIG Leader
How critical it is to include a Brand in the Strategy for a start-up Company?
How can this be carried out while the founders are focusing on grabbing a first business deal? What steps are to be carried out to create a brand? What are the most critical process steps to create a brand? Is there a framework/model?...Sign up

A Brand is Important for Startups
Sujeet James Sarwan, Training Head, India, Member
Startup companies, and even technology-based companies are more and more realizing what consumer packaged goods companies have known since 1900: brand...Sign up


Special Interest Group Leader
Mellacheruvu Adi Saasthry

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