Congruence Model Summary

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Congruence Model Summary
Mellacheruvu Adi Saasthry , Director, India, SIG Leader
A business must have a strategy, the strategy must necessarily have parts. A strategy has five elements, providing answers to five questions: - ARENAS: where will we be active? The most fundamental choices strategists make are those of where or in what arenas the business will be active. In articulating arenas, it is important to be as specific as possible about the product categories, market segments, geographic areas and core technologies as well as the value-adding stages (e.g. product design, manufacturing, selling, servicing, distribution) the business intends to take on. In choosing arenas, the strategist needs to indicate not only where the business will be active, but also how much emphasis will be placed on each. - VEHICLES: How will we get there? Specifically, the means for attaining the needed presence in a particular product category, market segment, geographic area, or value-creation stage should be the result of deliberate strategic choice. If we have decided to expand (...) Read more? Sign up for free
 

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Congruence Model Good Front End for Strategy
Charles P. Keith, Management Consultant, United States, Member
(...)
 

 
Congruence Model also has Back End
Mellacheruvu Adi Saasthry , Director, India, SIG Leader
(...)
 

 
Congruence Model good for Financial and Marketing
Ajaya Shankar Gupta Ainapur, Management Consultant, India, Member
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Congruence Model for Start-ups
Mellacheruvu Adi Saasthry , Director, India, SIG Leader
(...)
 

         
Special Interest Group Leader
Mellacheruvu Adi Saasthry
Director

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