Congruence Model Summary

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Congruence Model Summary
Mellacheruvu Adi Saasthry , Director, India, SIG Leader
A business must have a strategy, the strategy must necessarily have parts. A strategy has five elements, providing answers to five questions:
- ARENAS: where will we be active? The most fundamental choices strategists make are those of where or in what arenas the business will be active. In articulating arenas, it is important to be as specific as possible about the product categories, market segments, geographic areas and core technologies as well as the value-adding stages (e.g. product design, manufacturing, selling, servicing, distribution) the business intends to take on. In choosing arenas, the strategist needs to indicate not only where the business will be active, but also how much emphasis will be placed on each.
- VEHICLES: How will we get there? Specifically, the means for attaining the needed presence in a particular product category, market segment, geographic area, or value-creation stage should be the result of deliberate strategic choice. If we have decided to...Register

Congruence Model Good Front End for Strategy
Charles P. Keith, Management Consultant, United States, Member
The Congruence Model well defines the front end of the strategic process... Why we exist, what makes us different, etc. Very useful in initiating an a...

Congruence Model also has Back End
Mellacheruvu Adi Saasthry , Director, India, SIG Leader
@Charles P Keith: This will be done using the following;
1. Formal Organization: Strategic Grouping, Formal Linking, Rewards, Info Systems, HR

Congruence Model good for Financial and Marketing
Ajaya Shankar Gupta, Management Consultant, India, Member
I think this model is good to capture Financial & Marketing (Customer) perspectives towards the strategy.
Internal Processes and Learning & Growt...

Congruence Model - The Best in Strategic Positioning and Readjustment
David Matwa Nyabwari
The model is applicable in many areas of importance to the business e.g. marketing, business portfolio analysis, market approach both in finding fallb...

Congruence Model for Start-ups
Mellacheruvu Adi Saasthry , Director, India, SIG Leader
@David Matwa Nyabwari: Yes, it can certainly be applied to start-ups too. Just follow the model and answer all the ...


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Mellacheruvu Adi Saasthry

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