Markets > Vision > Strategy + Execution

Strategic Planning
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Jonathan Narducci, United States

Markets > Vision > Strategy + Execution

First, vision drives strategy and customers and markets drives vision. Know the customer well. Also, "vision" is "functional" - about the entire company or any part of it like it or sales etc.
Second, develop principles by which you want to design strategies - such as "customer focus", "empowerment", or "communicate to everyone."
Third, strategy and execution are inseparable. Design them both together. Strategies won't work without an aligned execution fabric.
Fourth, strategy - and its execution - is change! Hopefully, it's innovative change. And it's proactive not reactive. And each company subgroup can have a sub-strategy that helps make the overall strategy work - which means the overall strategy might be tweaked. Bottom line: vision and strategy are iterative.
Fifth, strategy is subject to change - technology, people, money, etc. Create a "peripheral vision" capability up and down the company. Vision and overall strategy should be adjusted accordingly. More iteration!

  Scott Greenwood, United States

Getting Alignment on the Strategy

I tend to agree with Jonathan Narducci. But to add, in order to get alignment on the strategy you need to know what th...

  Jonathan Narducci, United States


I agree with you Scott. An assessment to determine where you are and where you need to go so your execution fabric can b...

  Dr Robin C Hesler, Canada

Markets > Vision > Strategy + Execution

Agree with you both and the points made for the most part. All current programs and services need to be assessed in term...

  Jonathan Narducci, United States

Creating a Vision

You are so right Dr. Hesler. Vision is driven by more than the market alone. So, how is a vision created? The answer ...

  Mellacheruvu Adi Saasthry
Director, India

Business Strategy

All the comments are very good! Further on strategy: any company has to decide: - What opportunities it wants to pursu...


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Strategic Planning
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