On 1. Strategic Analysis
Osmany Altamirano, Member
This activity includes the exploration and revision of the external atmosphere where the organization is developed (political, social, economic and technical facors). In so called PEST Analysis
, the planners carefully consider several impelling forces in the atmosphere, for example, the demographic data, organizational changes, analysis of the competition, national and international processes of change in governments and policies.
These result in Opportunities and Threats (SWOT Analysis
- in Spanish the abbreviation is Análisis FODA
) with respect to the organization.