Where is the Value for the Customer in the Strategic Grid for IT?

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Where is the Value for the Customer in the Strategic Grid for IT?
Eric Schmitz, Premium Member
This model seems a very internal (within the company) discussion. Should value for the customer not be more pronounced?
At one side you have the needs/values/expectations of the customer. At the other side you have the dream, vision, mission of the company.
To bring one to the other, there is a strategy and claimed / available resources.
On this level IT and the weight of IT will have to be decided. Here you can use the AM-grid.
 

 















 

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