How to Maintain Strategic Fit over Time?

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Stefka Nenkova, Student (University), Netherlands
🔥NEW Zajac, Kraatz and Bresser (2000) developed a dynamic model for strategic fit in , encompassing the relation between strategic fit, strategic change and a firmís performance. They view strategic fit from a dynamic rather than a static perspective. They argue the challenges of considering a strategic fit over time fall into 3 main categories:
  1. THE IMPLICATION OF FACING STRATEGIC CHANGE, i.e. a change in the environmental or organizational circumstances, which a firm faces over time
    • Environmental Circumstances: a shift in consumer preferences, changes in government policies, competitorís actions, technological changes, etc.
    • Organizational Circumstances: for example a firm may lack certain resources or competences that are needed to implement a particular strategy.
  2. MULTIDIMENTIONALITY. A firm faces multiple environmental and organizational contingencies, which can create a tension resulting from the choice between the strategy-envi (...) Read more? Sign up for free

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