With regard to the definition of the term “strategic fit” there is a great array of various articles, etc. As a common sense, strategic fit can be viewed as a tailor made suit: it is highly company specific and is therefore not eligible to be transferred from one company to another even within the same industry.
This is because a strategic fit consists of the components:
- Choice and application of a strategy paradigm (for each division)
- Corresponding strategy approach
- Strategy content
- Derived strategy measures
- Identification of corresponding success factors (internal & external)
- Execution
- Corresponding strategy controlling which implies specific KPIs and monitoring of success factors
Strategic fit is the
pinnacle of hard, strategic work and is not carved in stone! Markets are subject of continuous changes which affect the strategic fit, therefore strategy work requires constant monitoring and incremental adjustm
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