The Network Perspective to Strategic Alliances

Strategic Alliances
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Strategic Alliances > Forum > The Network Perspective to Strategic Alliances

The Network Perspective to Strategic Alliances
Stefka Nenkova, Student (University), Netherlands, Member
Gulati (1998) understands strategic alliances as “voluntary arrangements between firms involving exchange, sharing, or co-development of products, technologies, or services”. The distinction lies within the entering process – becoming part of an alliance constitutes a strategic action (Gulati, 1998). Gulati (1998) emphasizes the importance of a network view (besides the the traditional dyadic perspective towards strategic alliances (Editor: dyadic: ~interaction between a pair of 2 entities) on the factors that have an impact on the behavior and performance of allied firms. According to him the firm’s existing (social) network not only influences the shaping of new connections but also has an effect on their design, evolutionary path and their success. He considers the sequences of key facets and events in strategic alliances, adding a network perspective towards strategic alliances that could bring new issues worthy of consideration (Gulati, 1998):

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Strategic Alliances
Summary
Forum
🔥Strategic Marketing Alliances
The Network Perspective to Strategic Alliances
Avoid Transactional Mentality: A Strategic Alliance Has to be Durable
Best Practices
🥇Generic Criteria for Strategic Partnering
🥈Public - Private Partnerships
🥉Establishing Successful Partnerships Under Conditions of Unbalanced Power
Possible Types of Strategic Product Cooperation Agreements
Gaining Acces to International Markets


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