Studying the Role of Early Adopters and Early Majority

Strategic Agility
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KATHRYN STEINER, MBA
Entrepreneur, United States

Studying the Role of Early Adopters and Early Majority

Strategic decision making of agile firms must be based on analysis and information of the industry early adopters and majority.
Moore (2002), in his book, 'Crossing the Chasm', details a Technology Adoption Life Cycle.
- "What the early adopter is buying... is some kind of change agent.. By being the first to implement this change in their industry, the early adopters expect to get a jump on the competition, whether from lower product costs, faster time to market, more complete customer service, or some other comparable business advantage. They expect a radical discontinuity between the old ways and the new... Being the first, they also are prepared to bear with the inevitable bugs and glitches that accompany any innovation just coming to market.
- The important early majority, "wants to buy a productivity improvement for existing operations".. An "enhance[ment].. Of doing business... By the time they adopt it, they want it to work properly, and to integrate appropriately with their existing technology base.

 

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