Studying the Role of Early Adopters and Early Majority

12manage is looking for contributors...

Strategic Agility > Forum Log in

Studying the Role of Early Adopters and Early Majority
Strategic decision making of agile firms must be based on analysis and information of the industry early adopters and majority.
Moore (2002), in his book, 'Crossing the Chasm', details a Technology Adoption Life Cycle.
- "What the early adopter is buying... is some kind of change agent.. By being the first to implement this change in their industry, the early adopters expect to get a jump on the competition, whether from lower product costs, faster time to market, more complete customer service, or some other comparable business advantage. They expect a radical discontinuity between the old ways and the new... Being the first, they also are prepared to bear with the inevitable bugs and glitches that accompany any innovation just coming to market.
- The important early majority, "wants to buy a productivity improvement for existing operations".. An "enhance[ment].. Of doing business... By the time they adopt it, they want it to work properly, and to integrate appropriately with their existing technology base.



  Do you wish to study further? You can learn more from the summary, forum, discussions, lessons, courses, training, instructions, expert tips, best practices and education sources. Register.  

Special Interest Group Leader

You here

More on Strategic Agility
Best Practices

Expert Tips


About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2018 12manage - The Executive Fast Track. V14.1 - Last updated: 16-7-2018. All names of their owners.