Studying the Role of Early Adopters and Early Majority

Strategic Agility
Knowledge Center

 

Next Topic

Strategic Agility > Best Practices > Studying the Role of Early Adopters and Early Majority

Studying the Role of Early Adopters and Early Majority
KATHRYN STEINER, MBA, Entrepreneur, United States, Member
Strategic decision making of agile firms must be based on analysis and information of the industry early adopters and majority. Moore (2002), in his book, 'Crossing the Chasm', details a Technology Adoption Life Cycle. - "What the early adopter is buying... is some kind of change agent.. By being the first to implement this change in their industry, the early adopters expect to get a jump on the competition, whether from lower product costs, faster time to market, more complete customer service, or some other comparable business advantage. They expect a radical discontinuity between the old ways and the new... Being the first, they also are prepared to bear with the inevitable bugs and glitches that accompany any innovation just coming to market. - The important early majority, "wants to buy a productivity improvement for existing operations".. An "enhance[ment].. Of doing business... By the time they adopt it, they want it to work properly, and to integrate appropriately with their (...) Read more? Sign up for free

Please register now to read all responses and to join this discussion yourself. It's easy and 100% free.

Sign up for free     Log in


   
Special Interest Group Leader

Are you an expert in this field? Sign up for free


Strategic Agility
Summary
Forum
🔥Laloux Culture Model
The Transformative Business Model (Kavadias c.s.)
Best Practices
🥇Competitive Agility. Importance, Benefits and How To's
🥈Developing an Agile Top Management Team
🥉Speed is not all in Strategic Agility
Strategic Agility in the Culture
Awareness of the Impact of Agility
Is Agility a Long Term Strategy?
Some Principles for Being Agile
Strategic Agility Means Speed of Action
What is Strategic Agility? Definition
Agility is Based on Competition and Survival
Studying the Role of Early Adopters and Early Majority


Strategic Agility
Knowledge Center

 

Next Topic



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2020 12manage - The Executive Fast Track. V15.5 - Last updated: 9-7-2020. All names of their owners.