Cases of Storytelling | Storytelling Cases

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ik hwan
Student (University), Korea (South)
Good information! Who can contribute a good success case of business storytelling? Thanks... (...) Read more? Sign up for free

  Schon Beechler

Storytelling Cases

Steve Jobs told a wonderful story as his Stanford graduation address focusing on how getting fired from Apple was one of the best things that ever happened to it.
Also, Bill George in his book, True North: Discover Your Authentic Leadership, has lots of senior exec's stories and his work on authentic leadership focuses on the importance of one's story.

  ik hwan
Student (University), Korea (South)

Storytelling Cases

Due to your suggestion, I could hear the Stanford graduation address. That is a very interesting story... And I have understood what is the storytelling. I think that customer's choice will be influenced by storytelling. I will read the book you recommended.:).

  Musa Makhunga
Strategy Consultant, South Africa

Our Platform is Burning: Sthephen Elop - CEO Nokia

Stephen Elop (Nokia CEO) is likely to be known, no (...)

  Foo K T
Director, Malaysia

Story Telling for Entrepreneurs

I have experienced the stories of several entrepre (...)


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