Cases of Storytelling | Storytelling Cases

      
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		            		ik hwan
Student (University), Korea (South)
			            
Cases of Storytelling | Storytelling Cases

	          		Good information! Who can contribute a good success case of business storytelling? Thanks...
				      
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						            	Schon Beechler, USA
												
				                Storytelling Cases
Steve Jobs told a wonderful story as his Stanford graduation address focusing on how getting fired from Apple was one of the best things that ever happened to it.

Also, Bill George in his book, True North: Discover Your Authentic Leadership, has lots of senior exec's stories and his work on authentic leadership focuses on the importance of one's story.
				                
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						            	ik hwan
Student (University), Korea (South)
												
				                Storytelling Cases

													Due to your suggestion, I could hear the Stanford graduation address. That is a very interesting story... And I have understood what is the storytelling. I think that customer's choice will be influenced by storytelling. I will read the book you recommended.:).
				                
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						            	Musa Makhunga
Strategy Consultant, South Africa
												
				                Our Platform is Burning: Sthephen Elop - CEO Nokia

													Stephen Elop (Nokia CEO) is likely to be known, not so much about how he turned around Nokia (throug... Sign up
				              
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						            	Foo K T
Director, Malaysia
												
				                Story Telling for Entrepreneurs

													I have experienced the stories of several entrepreneurs, about their beginnings, their hardships and... Sign up
				              
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