Cases of Storytelling | Storytelling Cases

Storytelling Cases
Schon Beechler
Steve Jobs told a wonderful story as his Stanford graduation address focusing on how getting fired from Apple was one of the best things that ever happened to it.
Also, Bill George in his book, True North: Discover Your Authentic Leadership, has lots of senior exec's stories and his work on authentic leadership focuses on the importance of one's story.

Storytelling Cases
ik hwan, Student (University), Korea (South), Member
Due to your suggestion, I could hear the Stanford graduation address. That is a very interesting story... And I have understood what is the storytelling. I think that customer's choice will be influenced by storytelling. I will read the book you recommended.:).

Our Platform is Burning: Sthephen Elop - CEO Nokia
Musa Makhunga, Strategy Consultant, South Africa, Member

Story Telling for Entrepreneurs
Foo K T, Director, Malaysia, Member