Cases of Storytelling | Storytelling Cases
Good information! Who can contribute a good success case of business storytelling? Thanks...
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Schon Beechler, USA
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Storytelling Cases
Steve Jobs told a wonderful story as his Stanford graduation address focusing on how getting fired from Apple was one of the best things that ever happened to it.
Also, Bill George in his book, True North: Discover Your Authentic Leadership, has lots of senior exec's stories and his work on authentic leadership focuses on the importance of one's story.
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