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Brian Ryder
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Who can recommend good books about professional organizational storytelling? Thanks... (...) Read more? Sign up for free
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Schon Beechler
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Books on Storytelling
I really enjoyed the book Leadership Presence by Belle Linda Halpern and her colleagues at the Ariel group. They are actors who work with execs on leadership presence and storytelling. I've used them with many clients and their work, and their suggestions are really helpful!
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Patrick Mulvey
Management Consultant, United States
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Books on Storytelling in Business
Two excellent resources for business storytelling.
1. The Elements of Persuasion: Use Storytelling to Pitch Better, Sell Faster & Win More Business by Richard Maxwell and Robert Dickman. This work will ground you in basics of passion, hero, antagonist or challenge, the moment of awareness, and the transformation. The medium is oriented towards auditory or word based communication.
2. The Back of the Napkin by Dan Roam. This book teaches story telling as a series of stick figure images that anyone can be taught to easily do. In some cases, you might actually draw the idea (illustrate your story) in front of your audience. This is the low-tech alternative to a build slide.
Putting these two resources together can be very powerful. In fact a company was created to do exactly that; called Epipheo Studios and their two minute story-telling advertisements are very effective.
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Michael Horwitz
Professor, United States
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Another Book on Storytelling
The Leader's Guide to Storytelling by Denning is a (...)
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Nick Snowden
United Kingdom
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Storytelling Book
See new book Storytelling and the Future of Organi (...)
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John R. Morrisette
Business Consultant, United States
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Recommended Book on Storytelling
I recommend "Tell to Win: Connect, Persuade, and T (...)
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Ronnie Dunetz
Coach, Israel
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Recommended Book on Business Storytelling
I have quite a few books in my own library but I t (...)
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