Story Telling: Red Thread Tool

Storytelling
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Storytelling > Forum > Story Telling: Red Thread Tool

🔥NEW Story Telling: Red Thread Tool
Shubhi Kotiya, Management Consultant, Germany, Premium Member
The marketer is a story builder and story teller. Being able to 'market' our strategic plans internally is as critical a skill as to acquire clients externally via stories in advertising and promotion. Compelling narratives foster collaboration, communicate vision and values, inspire and motivate people, and prepare them for what's to come. The Red Thread Tool The Red Thread tool is a visual model that helps one to summarize the thought process, logic, and flow of any strategic or tactical plan.
  • BUSINESS CHALLENGE AND FINANCIAL OBJECTIVES: Understand the business, your brand's role in the portfolio, and financial goals. Use and other to study context, category, competition, consumer, channel and company. Identify the facts and consequences of these factors on business. Quantify the financial objectives.
  • KEY ISSUES: Identify the areas that will drive revenue growth. Use tools like in this step. Aligning Key Issues means the whole business agrees on th (...) Read more? Sign up for free

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  Red Thread is Part of Strategic Marketing
Oarabile Kabelo, Student (Other), Member
  (...) 5-5-2020

   
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Storytelling
Summary
Forum
Fake News and Storytelling Ethics
Story Telling: Red Thread Tool
Storytelling is a Personalization and Socialization Tool for Knowledge Management
Best Practices
🥇Applications of Story Telling. Usages
🥈Fundamentals of Storytelling - Basics
🥉Cases of Storytelling | Storytelling Cases
Story Telling - in the Corporate Setting
Story Telling is Amazing
What are the Disadvantages of Storytelling?
Books on Professional Storytelling
Storytelling in Childhood
Storytelling is a Part of Sensemaking Concept
Ericksonian Hypnosis
Story Telling and Organizational Learning
Using Idioms or Sayings in Story Telling
Subjectivity in Storytelling: Storyselling
What is Storytelling - Definitions
Management Approaches for Adventurous Organizations
Storytelling about Successes and Mistakes
Storytelling in Neuroscience
The Object of a Story in Storytelling
Storytelling in Appreciative Inquiry


Storytelling
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