Story Telling: Red Thread Tool

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Storytelling > Forum

Shubhi Kotiya, CxO / Board, Germany
🔥NEW The marketer is a story builder and story teller. Being able to 'market' our strategic plans internally is as critical a skill as to acquire clients externally via stories in advertising and promotion. Compelling narratives foster collaboration, communicate vision and values, inspire and motivate people, and prepare them for what's to come. The Red Thread Tool The Red Thread tool is a visual model that helps one to summarize the thought process, logic, and flow of any strategic or tactical plan.
  • BUSINESS CHALLENGE AND FINANCIAL OBJECTIVES: Understand the business, your brand's role in the portfolio, and financial goals. Use and other to study context, category, competition, consumer, channel and company. Identify the facts and consequences of these factors on business. Quantify the financial objectives.
  • KEY ISSUES: Identify the areas that will drive revenue growth. Use tools like in this step. Aligning Key Issues means the whole business agrees on th (...) Read more? Sign up for free

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  Oarabile Kabelo, Student (Other)

Red Thread is Part of Strategic Marketing

Marketing is key to bringing the clientele to your (...)

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