Subjectivity in Storytelling: Storyselling

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Anneke Zwart
Student (University), Netherlands
Much of the past literature about storytelling assumes stories as neutral objects instead of seeing it as an object of which the perception and acceptance depends on the way the story is formulated and told. Carr and Ann (2011) argue that a high level of subjectivity exists in storytelling. According to them, the impact of a story is not self-evident by the theme and content of the story. Rather, it also depends on the motivation of presenting the story, the way of presenting the story and the way the story is fragmented. Especially when drafted by coaches of managers and leaders in order to increase their performance, stories are constructed in such a way that the listener accepts the story’s integrity and coherence and is convinced of its pearls of wisdom. The concept of storytelling can then be seen as selling a story: Storyselling The idea behind storyselling is that there is a relationship between the listener’s psychological state and the telling (selling) of a story. Whe (...) Read more? Sign up for free


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