Subjectivity in Storytelling: Storyselling


 
Storytelling > Forum Log in

Subjectivity in Storytelling: Storyselling
Anneke Zwart, Student (University), Netherlands, Moderator
Much of the past literature about storytelling assumes stories as neutral objects instead of seeing it as an object of which the perception and acceptance depends on the way the story is formulated and told.
Carr and Ann (2011) argue that a high level of subjectivity exists in storytelling. According to them, the impact of a story is not self-evident by the theme and content of the story.
Rather, it also depends on the motivation of presenting the story, the way of presenting the story and the way the story is fragmented.

Especially when drafted by coaches of managers and leaders in order to increase their performance, stories are constructed in such a way that the listener accepts the story’s integrity and coherence and is convinced of its pearls of wisdom. The concept of storytelling can then be seen as selling a story: Storyselling

The idea behind storyselling is that there is a relationship between the listener’s psychological state and...Sign up
 

 























 


Special Interest Group Leader

Storytelling
Summary
Forum
Best Practices

Expert Tips

Resources



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
© 2018 12manage - The Executive Fast Track. V15.0 - Last updated: 15-11-2018. All names ™ of their owners.