The Amazing Power of Storytelling
Arif ur Rehman, Professor, Pakistan, Member
I recently addressed a group of leading executives at a communication seminar. Before I came to the actual presentation (called: “distortions disturb deranged delinquents” a ‘deranged ‘ subject on which to talk about ‘delinquents’), I invested more than half my allotted time on stories moving around some upcountry folklore, and then my presentation was the most applauded that evening.
I had done nothing except pouring spice and pepper even before the meal was served.