Story Telling - in the Corporate Setting

Storytelling > Best Practices

Story Telling - in the Corporate Setting
Jo Keown
Story telling, like songs or poetry, often remain in our memories far longer than a bunch of facts. In the corporate setting stories can speak volumes about the corporate culture, 'how things are done around here', acceptable behaviour (or not), what has made the company a success (so far) that can be used as a template for creating the future.

Storytelling in Business
Herbert, CEO, United Kingdom, Member
Storytelling in a business culture, seems counter intuitive; but may be the missing ingredient.
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