Genchi Gembatsu - Go Out and Talk to Customers

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Jaap de Jonge
Editor, Netherlands
🔥NEW Genchi Gembatsu is one of the core principles of Lean Manufacturing and is a Japanese term used at Toyota, meaning "go out and see for yourself". In other words, business decisions should always be based on firsthand knowledge (from customers). It is the idea that to really understand any part of any business problem, you need to go and see for yourself firsthand. You should never take anything for granted or rely solely on reports from others. According to Ries in "The Lean Startup" it is also very important for entrepreneurs and startups to test their early vision, strategy and the key assumptions behind it by talking to and getting feedback from (potential) customers. You can use these customer interactions to sketch / draft a target customer profile to build the first, minimum viable product and to guide future product development decisions. After you have built the first Minimum Viable Product, go and talk to customers yourself again and adjust the product and the profile. So (...) Read more? Sign up for free

  Gandhi Heryanto
Management Consultant, Indonesia
 

Continuous Genchi Gembatsu and Sustainable Innovation

Genchi Gembatsu is an Idea worth adapting and appl (...)

  Anonymous
 

Definition Firsthand Knowledge

Firsthand knowledge refers to something which a pe (...)

  Anonymous
 

3 Gs of Kaizen

Gembutsi is part of the 3 Gs of Kaizen: Gemba (...)

  Melchiorre Calabrese
Business Consultant, Italy
 

Using a Consultant in Genchi Gembatsu

I agree about the benefits of applying "Genchi Gen (...)

  aloke mookherjea
Director, India
 

Meeting and Communicating with the Customer

This of course is right, no one can argue about th (...)

  ibrahim yusuf
Lecturer, Tanzania
 

Start Up Companies

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  Jaap de Jonge
Editor, Netherlands
 

Genchi Gembatsu to Verify the Business Model

@Ibrahim yusuf: I think you meant to say that star (...)

 

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Genchi Gembatsu - Go Out and Talk to Customers
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