4 Sources of Sustainable Growth and 3 Engines of Growth for Startups

Start-up Companies
Knowledge Center

 

Next Topic

Start-up Companies > Forum

Hong Sun, Management Consultant, Canada
In the illuminating book of "The Lean Startup," the author Eric Ries put forth four sources of sustainable growth and three engines of growth for startups. Four Sources of Sustainable Growth First of all, sustainable growth needs to be differentiated from sales surges generated by one-time activities, such as a single advertisement or a publicity stunt that could jump-start growth but without long-term effect. Sustainable growth is distinguished by one simple rule: The actions of past customers create new customers. This can be achieved in four ways:
  1. : Satisfied customers talk with family and friends about their enthusiasm for the product and naturally give rise to a level of growth.
  2. As a side effect of product usage: Certain products such as luxury ones drive awareness of fashion or status in people who see the product being used; or viral products like Paypal automatically influence non-users—those who receive funds from Paypal users.
  3. Through fu (...) Read more? Sign up for free

Please register now to read all responses and to join this discussion yourself. It's easy and 100% free.

Sign up for free     Log in


 
More on Start-up Companies
Summary
Forum
🔥Genchi Gembatsu - Go Out and Talk to Customers
4 Sources of Sustainable Growth and 3 Engines of Growth for Startups
The Three A's of Metrics for Validated Learning of Lean Startups
Best Practices
🥇Strategy for Start-ups: The Entrepreneurial Strategy Compass
🥈5 Development Stages of Small Businesses and Start-ups (Churchill and Lewis)
🥉Creating the Foundation for a Later Success Culture in Start-ups
Pitfalls in Financial Planning of Start-ups
The 4 Main Tensions in Start-ups
Why Start-ups Prefer Short-term, Internal Financing
Heavy Competition is Beneficial for Startups
Start-Ups Must Be Socially Beneficial
Life Cycle of New Venture. Growth and Transitions
Special Interest Group Leader

Are you an expert in Start-up Companies? Sign up for free


Start-up Companies
Knowledge Center

 

Next Topic



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
© 2020 12manage - The Executive Fast Track. V15.6 - Last updated: 24-10-2020. All names ™ of their owners.