The Three A's of Metrics for Validated Learning of Lean Startups

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Hong Sun
Management Consultant, Canada
Entrepreneurs embracing the Lean Startup-philosophy essentially adapt the ideas of Lean Manufacturing (small batch sizes (KANBAN), JIT, shortening cycle times, decreasing waste) to the continuous improvement of the offerings of their startup. Validated Learning Split Testing (A/B Testing) and certain metrics are playing a crucial role in so called validated learning. Validated Learning is a "rigorous method for demonstrating progress when one is embedded in the soil of extreme uncertainty in which startups grow. It is the process of demonstrating empirically that a team has discovered valuable truths about a startup's present and future business prospects" (Ries p. 38). It is based on the assumption that some piece of learning / improvement work is incomplete, if not completely useless, if the company does not VALIDATE that the "improvement" indeed brings real benefits to the users, for which they are willing to pay. 3 Characteristics of Metrics to Guide the Progress of Startups (...) Read more? Sign up for free

 

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