The Three A's of Metrics for Validated Learning of Lean Startups

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The Three A's of Metrics for Validated Learning of Lean Startups
Hong Sun, Management Consultant, Canada
Entrepreneurs embracing the Lean Startup-philosophy essentially adapt the ideas of Lean Manufacturing (small batch sizes (KANBAN), JIT, shortening cycle times, decreasing waste) to the of the offerings of their startup.

Validated Learning

and certain metrics are playing a crucial role in so called validated learning. Validated Learning is a "rigorous method for demonstrating progress when one is embedded in the soil of extreme uncertainty in which startups grow. It is the process of demonstrating empirically that a team has discovered valuable truths about a startup's present and future business prospects" (Ries p. 38). It is based on the assumption that some piece of learning / improvement work is incomplete, if not completely useless, if the company does not VALIDATE that the "improvement" indeed brings real benefits to the users, for which they are willing to pay.

3 Characteristics of Metrics to Guide the Progress of Startups

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Start-up Companies
Summary
Forum
🔥Genchi Gembatsu - Go Out and Talk to Customers
4 Sources of Sustainable Growth and 3 Engines of Growth for Startups
The Three A's of Metrics for Validated Learning of Lean Startups
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🥇Strategy for Start-ups: The Entrepreneurial Strategy Compass
🥈5 Development Stages of Small Businesses and Start-ups (Churchill and Lewis)
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Pitfalls in Financial Planning of Start-ups
The 4 Main Tensions in Start-ups
Why Start-ups Prefer Short-term, Internal Financing
Heavy Competition is Beneficial for Startups
Start-Ups Must Be Socially Beneficial
Life Cycle of New Venture. Growth and Transitions


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