Strategy for Start-ups: The Entrepreneurial Strategy Compass

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Jaap de Jonge
Editor, Netherlands
In order to help entrepreneurs choose the right strategy by guiding their imagination and commitment toward the realization of their idea(s), Joshua Gans, Erin L. Scott and Scott Stern developed a very interesting new framework they named: "The Entrepreneurial Strategy Compass". Their compass categorizes strategic opportunities for new business ideas along 2 axes: Attitude toward incumbents*: Collaborate or Compete? Attitude toward the innovation: Build a moat** or Storm a hill? Confronting these 2 dimensions with each other results in a matrix with 4 distinct strategies: INTELLECTUAL PROPERTY STRATEGY: Maintain control of the innovation and find a way to create value within the existing marketplace. Focus on product leadership, idea creation (research) and development and avoid the costs of a large operation/organization. Examples: Dolby, many biotechnology start-ups, Qualcomm, Getty Images. VALUE CHAIN STRATEGY: Focus on creating value for partners in the exi (...) Read more? Sign up for free

Lecturer, India

Entrepreneurial Strategy Compass and the Customers

This framework focuses on the strategy for the ent (...)

  Jaap de Jonge
Editor, Netherlands

Customers in Entrepreneurial Strategy Compass

@Srinivas: You're right to mention that the custom (...)

  Rahatullah, Effat University
Professor, Saudi Arabia

Strategy Compass - Practicality

An excellent illustration and tool to cope with th (...)


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Strategy for Start-ups: The Entrepreneurial Strategy Compass
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