Strategy for Start-ups: The Entrepreneurial Strategy Compass

 
Start-up Companies > Best Practices > Strategy for Start-ups: The Entrepreneurial Strategy Compass

Strategy for Start-ups: The Entrepreneurial Strategy Compass
Jaap de Jonge, Editor, Netherlands
In order to help entrepreneurs choose the right strategy by guiding their imagination and commitment toward the realization of their idea(s), Joshua Gans, Erin L. Scott and Scott Stern developed a very interesting new framework they named: "The Entrepreneurial Strategy Compass".

Their compass categorizes strategic opportunities for new business ideas along 2 axes:
  • Attitude toward incumbents*: Collaborate or Compete?
  • Attitude toward the innovation: Build a moat** or Storm a hill?
Confronting these 2 dimensions with each other results in a matrix with 4 distinct strategies:


  1. INTELLECTUAL PROPERTY STRATEGY: Maintain control of the inn...Sign up
 

 
Entrepreneurial Strategy Compass and the Customers
srinivas, Lecturer, India, Member
This framework focuses on the strategy for the entrepreneur and does not address the customer value.
We could thus create a prototype which deliv...Sign up
 

 
Customers in Entrepreneurial Strategy Compass
Jaap de Jonge, Editor, Netherlands
@Srinivas: You're right to mention that the customer side of things is not the focus of this compass. While having a ...Sign up
 

 
Strategy Compass - Practicality
Rahatullah, Effat University, Professor, Saudi Arabia, Member
An excellent illustration and tool to cope with the complexity of the many strategic decisions entrepreneurs have to make.
I agree it can be furt...Sign up
 

     
Special Interest Group Leader

Interested? Sign up for free.


Start-up Companies
Summary
Forum
Best Practices

 



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2019 12manage - The Executive Fast Track. V15.1 - Last updated: 21-7-2019. All names of their owners.