Strategy for Start-ups: The Entrepreneurial Strategy Compass

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Start-up Companies > Best Practices > Strategy for Start-ups: The Entrepreneurial Strategy Compass

Strategy for Start-ups: The Entrepreneurial Strategy Compass
Jaap de Jonge, Management Consultant, Netherlands
In order to help entrepreneurs choose the right strategy by guiding their imagination and commitment toward the realization of their idea(s), Joshua Gans, Erin L. Scott and Scott Stern developed a very interesting new framework they named: "The Entrepreneurial Strategy Compass". Their compass categorizes strategic opportunities for new business ideas along 2 axes:
  • Attitude toward incumbents*: Collaborate or Compete?
  • Attitude toward the innovation: Build a moat** or Storm a hill?
Confronting these 2 dimensions with each other results in a matrix with 4 distinct strategies:
  1. INTELLECTUAL PROPERTY STRATEGY: Maintain control of the innovation and find a way to create value within the existing marketplace. Focus on , idea creation (research) and development and avoid the costs of a large operation/organization. Examples: Dolby, many biotechnology start-ups, Qualcomm, Getty Images.
  2. VALUE CHAIN STRATEGY: Focus on creating val (...) Read more? Sign up for free
 

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Entrepreneurial Strategy Compass and the Customers
srinivas, Lecturer, India, Member
(...)
 

 
Customers in Entrepreneurial Strategy Compass
Jaap de Jonge, Management Consultant, Netherlands
(...)
 

 
Strategy Compass - Practicality
Rahatullah, Effat University, Professor, Saudi Arabia, Member
(...)
 

         
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