Strategy for Start-ups: The Entrepreneurial Strategy Compass

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Strategy for Start-ups: The Entrepreneurial Strategy Compass
Jaap de Jonge, CEO, Netherlands, Editor
In order to help entrepreneurs choose the right strategy by guiding their imagination and commitment toward the realization of their idea(s), Joshua Gans, Erin L. Scott and Scott Stern developed a very interesting new framework they named: "The Entrepreneurial Strategy Compass".

Their compass categorizes strategic opportunities for new business ideas along 2 axes:
  • Attitude toward incumbents*: Collaborate or Compete?
  • Attitude toward the innovation: Build a moat** or Storm a hill?
Confronting these 2 dimensions with each other results in a matrix with 4 distinct strategies:

  1. INTELLECTUAL PROPERTY STRATEGY: Maintain control of the inn...Sign up

Entrepreneurial Strategy Compass and the Customers
srinivas, Lecturer, India, Member
This framework focuses on the strategy for the entrepreneur and does not address the customer value.
We could thus create a prototype which deliv...Sign up

Customers in Entrepreneurial Strategy Compass
Jaap de Jonge, CEO, Netherlands, Editor
@Srinivas: You're right to mention that the customer side of things is not the focus of this compass. While having a ...Sign up

Strategy Compass - Practicality
Rahatullah, Effat University, Professor, Saudi Arabia, Member
An excellent illustration and tool to cope with the complexity of the many strategic decisions entrepreneurs have to make.
I agree it can be furt...Sign up


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