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Stakeholder Map for Pharma Company

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Stakeholder Mapping
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Marina, USA

Stakeholder Map for Pharma Company

I am wondering if you have a framework that could describe stakeholder mapping for the pharma company (physicians, patients, payors)? Power is definitely one dimension but not sure what is the other. Thanks
 

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Jaap de Jonge
Editor, Netherlands
 

Stakeholder Map for Pharma Company

Surely it would be possible to create a stakeholder map for pharma using any of the above three stakeholder mapping methods... What precisely is your issue, Marina?

 
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Mike Allen
Strategy Consultant, United Kingdom
 

Stakeholder Mapping in Pharma

Pfizer was the first to introduce stakeholder mapping for farmers and this was developed in U.K. by Haigh-Walsh mapping early adopter physicians who had local influence in narrow categories of therapy. Essentially they were fashion-leaders based on novelty continually trying new therapies in their disease category. Their attraction was sapiential... They had more expertise and this reputation was followed by others who were less prone to experiment but could be relied on to use new "proven" approaches. This phenomenon works across all industries, usually with a 20-year progress through the population from first user to last adopter.
This even seems true of mobile phones although uptake case an earlier curve of adoption, the tail is just as long for the type of technology.

 

More on Stakeholder Mapping:
Summary
Discussion Topics
topic How to Create a Stakeholder Map? Steps
topic Stakeholder Mapping for Insurance Company
👀Stakeholder Map for Pharma Company
🔥 Stakeholder Salience (Mitchell, Agle and Wood)
topic Other Mapping Approaches
topic Stakeholder Mapping Should Focus More on Relationships between Stakeholders and Their Interplay
topic Actor Network Theory by Bruno Latour
topic Conceptual Stakeholder References
topic Employees as a Stakeholder
topic Political Influence Map
topic Stakeholder Mapping: Is the "Management" also a Stakeholder?
topic Stakeholder Mapping in a University
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More on Stakeholder Mapping:
Summary
Discussion Topics
topic How to Create a Stakeholder Map? Steps
topic Stakeholder Mapping for Insurance Company
👀Stakeholder Map for Pharma Company
🔥 Stakeholder Salience (Mitchell, Agle and Wood)
topic Other Mapping Approaches
topic Stakeholder Mapping Should Focus More on Relationships between Stakeholders and Their Interplay
topic Actor Network Theory by Bruno Latour
topic Conceptual Stakeholder References
topic Employees as a Stakeholder
topic Political Influence Map
topic Stakeholder Mapping: Is the "Management" also a Stakeholder?
topic Stakeholder Mapping in a University
Special Interest Group

SIG Leader

Do you know a lot about Stakeholder Mapping? Become our SIG Leader

Knowledge Center

Stakeholder Mapping
Knowledge Center



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