Stakeholder Map for Pharma Company

Stakeholder Mapping
Knowledge Center

Stakeholder Mapping > Forum

New Topic

I am wondering if you have a framework that could describe stakeholder mapping for the pharma company (physicians, patients, payors)? Power is definitely one dimension but not sure what is the other. Thanks (...) Read more? Sign up for free

  Jaap de Jonge
Editor, Netherlands

Stakeholder Map for Pharma Company

Surely it would be possible to create a stakeholder map for pharma using any of the above three stakeholder mapping methods... What precisely is your issue, Marina?

  Mike Allen
Strategy Consultant, United Kingdom

Stakeholder Mapping in Pharma

Pfizer was the first to introduce stakeholder mapping for farmers and this was developed in U.K. by Haigh-Walsh mapping early adopter physicians who had local influence in narrow categories of therapy. Essentially they were fashion-leaders based on novelty continually trying new therapies in their disease category. Their attraction was sapiential... They had more expertise and this reputation was followed by others who were less prone to experiment but could be relied on to use new "proven" approaches. This phenomenon works across all industries, usually with a 20-year progress through the population from first user to last adopter.
This even seems true of mobile phones although uptake case an earlier curve of adoption, the tail is just as long for the type of technology.


More on Stakeholder Mapping
Stakeholder Map for Pharma Company
🔥Stakeholder Salience (Mitchell, Agle and Wood)
Other Mapping Approaches
Stakeholder Mapping Should Focus More on Relationships between Stakeholders and Their Interplay
Actor Network Theory by Bruno Latour
Conceptual Stakeholder References
Employees as a Stakeholder
Political Influence Map
Stakeholder Mapping: Is the "Management" also a Stakeholder?
Stakeholder Mapping in a University
Best Practices
How to Create a Stakeholder Map? Steps
Stakeholder Mapping for Insurance Company
Special Interest Group

Are you interested in Stakeholder Mapping? Sign up for free

Notify your students

Copy this into your study materials:

and add a hyperlink to:

Link to this discussion

Copy this HTML code to your web site:

Stakeholder Mapping
Knowledge Center


About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2021 12manage - The Executive Fast Track. V15.7 - Last updated: 17-1-2021. All names of their owners.