Stakeholder Salience (Mitchell, Agle and Wood)

Stakeholder Salience (Mitchell, Agle and Wood)

🔥NEW Mitchell, Agle and Wood expressed the importance of stakeholders’ needs and wishes to the company with the term 'salience'. Stakeholders’ salience is defined as 'the degree to which managers give priority to competing stakeholder claims' and is determined by the weighted power of stakeholders, the legitimacy of their actions, and the urgency of their needs and wishes:

1. POWER: 'the extent to which a party has or can gain access to coercive (physical means), utilitarian (material means) or normative (prestige, esteem and social) means to impose their will'.
2. LEGITIMACY: 'a generalized perception or assumption that the actions of an entity are desirable, proper, or appropriate within some socially constructed system of norms, values, beliefs, and definitions'.
3. URGENCY: 'the degree to which stakeholder claims call for immediate attention'. The degree depends not just on time-sensitivity, but also on how critical the relationship is with stakeholder or the importance of their claim.

From this stakeholder mapping typology Mitchell, Agle and Wood developed a theory of stakeholder salience. The more attributes – power, legitimacy, and urgency – a stakeholder is perceived to have, the higher its salience.
The managers of any company or organization will give most priority to the needs and wishes of stakeholders they perceive to have the most power, legitimacy and urgency.
Note that the own interests of the company are not among the 3 salience criteria, because they only concern attributes of stakeholders. How could the company's own interests be integrated?

		Comments Sort by date Sort by rating Rating
		4 Martijn van der Werf Business Consultant, Netherlands
	The Company Interest is (Sometimes) Part of the Agenda of the Stakeholders A stakeholder is identified because he is connected to the issue at hand in some way. That does not ... Sign up

		-1 Andrew Blaine Business Consultant, South Africa
	Stakeholders and Salience I wish to make 2 points: 1. The word "salience" is used in English to define a relationship with a "... Sign up

		3 Alfred Inkiriwng Director, Indonesia
	Sudden Power and Urgency of Stakeholders One of the main problems an institution can encounter in stakeholders management is the sudden appea... Sign up

		3 Jaap de Jonge Editor, Netherlands
	Definition of Salience of Stakeholders @Andrew Blaine: In order to avoid confusion, regarding your - Point 1. The authors of this model de... Sign up

		1 Dr. James Bruton Professor, Germany
	Stakeholder Salience The authors' theory can be interpreted to be normative. Managers tend to react to stakeholders who a... Sign up

		1 j.a. karman ICT Consultant, Netherlands
	Stakeholder Goals <> Project Goals <> Business Goals I needed to think what stakeholder mapping is about. I found that more basic, two-dimensional magic ... Sign up

		2 Martin Lekoski, Slovakia
	Stakeholder's Salience Everything that the organization comes in contact with is more or less its stakeholder. So it is nat... Sign up

		1 Professor ALABDALLAOUI Management Consultant, Morocco
	Business Dignity Building Theory Salience is not new in our Moroccan culture. My Theory of Business Dignity Building (BDB) is based o... Sign up

		1 Nguyen Tri Hue Project Manager, France
	Identifying Stakeholders: Tools & Techniques I would like to inform that this method is documented as one of the best practices in the PMBOK Guid... Sign up

		1 Gilbert Mlongoti Sinjani Manager, Zambia
	Company's Interest and Stakeholder Salience How can the interest of the company be integrated? My approach would be to do a thorough internal (w... Sign up

		2 Sandy Szilage United States
	Stakeholder's Salience The company's own interests should be aligned with the stakeholder's legitimate expectations and wan... Sign up

		1 Alfred Inkiriwng Director, Indonesia
	Stakeholder Salience @Jaap de Jonge: The Salience of external stakeholders normative not considered have been discussed b... Sign up

		1 Amedee Gambeni Student (MBA), Kenya
	Stakeholder Salience from Inside and Outside the Organization It is easy or obvious for an organization to identify its primary stakeholders. However, it appears ... Sign up