Gilbert Mlongoti Sinjani, Manager, Zambia, Member
I see this in the eyes of corporate sustainability
Every firm's stakeholder has their view on an organisation. What is in it for me syndrome.
I would suggest the following steps:-
- A thorough stakeholder analysis - that is situation specific - is done in which primary, secondary and tertiary stakeholders are rated (the MAW approach).
- The outcome from this analysis will give you insight into how to handle the various stakeholders in the underlying scenarios.
- Also, consider the firm's corporate governance structure. How solid is it? Invariably this drives the way firms think and operate and how, particularly, the primary stakeholders (shareholders) influence the firm's operations. If this is found wanting, it has to be addressed. It will be in the interest of these stakeholders to reconsider their ways for the sake of their firm.
It is all about, after all, corporate sustainability.