Key Stakeholders' Expectations on Costs and Returns are not Matching

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Nguyen Anh Tuan, MBA
Management Consultant, Viet Nam

Key Stakeholders' Expectations on Costs and Returns are not Matching

How can organizations handle the situation where some key stakeholders expect high returns (owners, shareholders, investors, managers) while some other important stakeholders' expectation will increase costs (employees require high salaries, suppliers require high price, government requires high tax)?

  Gilbert Mlongoti Sinjani
Manager, Zambia

Stakeholder Analysis

I see this in the eyes of corporate sustainability
Every firm's stakeholder has their view on an organisation. What is in it for me syndrome.
I would suggest the following steps:-
- A thorough stakeholder analysis - that is situation specific - is done in which primary, secondary and tertiary stakeholders are rated (the MAW approach).
- The outcome from this analysis will give you insight into how to handle the various stakeholders in the underlying scenarios.
- Also, consider the firm's corporate governance structure. How solid is it? Invariably this drives the way firms think and operate and how, particularly, the primary stakeholders (shareholders) influence the firm's operations. If this is found wanting, it has to be addressed. It will be in the interest of these stakeholders to reconsider their ways for the sake of their firm.
It is all about, after all, corporate sustainability.

  Jaap de Jonge
Editor, Netherlands

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  Jaap de Jonge
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