Social Marketing: How to Measure it?

Social Marketing
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Luis Morales
Teacher, Mexico

Social Marketing: How to Measure it?

Several Latin countries have rightly published a long guide of indicators to be able to characterize (measure) social responsibility in organizations. However, there have been very few suggested indicators to measure social marketing, particularly the one referred to as social marketing (which I understand to be a derivation of the former). The intention of measuring it is to know if those who practice the latter have been socially responsible organizations first, or only do so for the particular interest of the company. What do you think of the latter?
Marketing Social: ¿Cómo Medirlo?
Varios paises latinos han publicado muy acertadamente una larga guia de indicadores para poder caracterizar (medir) la responsabilidad social en las organizaciones. Sin embargo, han sido muy pocos indicadores sugeridos para medir el marketing social, particularmente el referido como marketing con causa social (el cual entiendo que es una derivacion del primero). La intención de medirlo es saber si quienes practican este último, han sido primero organizaciones socialmente responsables, o solo lo hacen por interés particular de la empresa. ¿qué opinan de esto último?

  ALBERTO PAJUELO ZACARIAS
Professor, Peru
 

Social Service Marketing

I believe that they must be responsible managers i...

 

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