How is Social Marketing Different from Regular Marketing?

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How is Social Marketing Different from Regular Marketing?

Just been through a course and I'm anxcious to know more about it. Can anyone help me? In what ways does social marketing differ from regular marketing? Thanks.

  E. van Rappard

Social Marketing and Regular Marketing

Social marketing is nothing but regular marketing in the social market place.
The subject is different (and thus the instruments differ). But the basic methodologies come from traditional marketing, even the four P's still apply. Social marketeers tend to disagree because of the commercial connotation of 'marketing'. In my opinion (a traditional marketeer with some education on social marketing as well), the difference is mostly emotional, driven by the experts themselves.


Consumer Behavior in Social versus Regular Marketing

Thanks, I agree with your ideas. Also I'd like to know what is the behaviour of consumers in social marketing, is it different? Thanks a lot.

  Tanuja Nair
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