How is Social Marketing Different from Regular Marketing?

Social Marketing
Knowledge Center

Best Practices

Sign up

Ameer

How is Social Marketing Different from Regular Marketing?

Just been through a course and I'm anxcious to know more about it. Can anyone help me? In what ways does social marketing differ from regular marketing? Thanks.

  E. van Rappard
 

Social Marketing and Regular Marketing

Social marketing is nothing but regular marketing in the social market place.
The subject is different (and thus the instruments differ). But the basic methodologies come from traditional marketing, even the four P's still apply. Social marketeers tend to disagree because of the commercial connotation of 'marketing'. In my opinion (a traditional marketeer with some education on social marketing as well), the difference is mostly emotional, driven by the experts themselves.

  Ameer
 

Consumer Behavior in Social versus Regular Marketing

Thanks, I agree with your ideas. Also I'd like to know what is the behaviour of consumers in social marketing, is it different? Thanks a lot.

  Tanuja Nair
Professor, India
 

Difference Between Social Marketing and Traditional Marketing

Social and traditional marketing apply the same 4 (...)

  uma r
Teacher, India
 

Difference Between Social Marketing and Commercial Marketing

The concept of social marketing is being considere (...)

  Jaap de Jonge
Editor, Netherlands
 

Social Marketing versus Commercial Marketing

3 things come to mind when thinking about the diff (...)

Start a new forum topic

 

More on Social Marketing:
Summary
Special Interest Group

Do you have a keen interest in Social Marketing? Become our SIG Leader

Social Marketing
Knowledge Center



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2021 12manage - The Executive Fast Track. V15.8 - Last updated: 9-12-2021. All names of their owners.