Objectivity in the Measuring / Evaluating Objectives

Management by Objectives, SMART
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Emma Ann Otieno
HR Consultant, Kenya

Objectivity in the Measuring / Evaluating Objectives

Drucker introduced a very pertinent concept in management which - if effectively implemented - brings about noticeable improvements in organization.
However, the challenge being faced is the objective measuring of set goals/targets. Some jobs have objectives that cannot be easily measured as they are presented mainly in qualitative characteristics.
Jobs with varying targets present a challenge of measuring objective. Further research should be done on the best way forward of measuring / evaluation of goals.

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