Six Sigma for Marketing

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Six Sigma Methodology | Six Sigma Model | Six Sigma Approach > Best Practices > Six Sigma for Marketing

Six Sigma for Marketing
Lynne Hambleton, Consultant, United States, Member
Six Sigma for Marketing (SSFM) is newest Six Sigma variant drives growth. SSFM links interdependencies of strategic marketing, tactical & operational processes. It proactively drives growth (e.g. new offerings) in a balanced way, versus simply cutting costs. It includes "leading indicators" to identify potential issues and build-in prevention. If a marketing process is broken, incapable or out of control, then use one of the traditional Six Sigma approaches to improve or re-design it. Applicable beyond marketing to sales, strategic planning, customer operations & services, and finance. References: * Six Sigma in Marketing Processes - An Overview for Executives, Leaders and Marketing Managers; by CM Creveling, L. Hambleton, and B. McCarthy; Prentice-Hall, March 2006. ISBN-13: 978-0131990081. [Selected as a top 2006 business book by Booz-Allen.] * Treasure Chest of Six Sigma Growth Methods, Tools & Best Practice; by L. Hambleton; Prentice-Hall, July 2007. ISBN-13: 978-01323002... Read more? Sign up for free
 

   

     

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Jagdish B Acharya
Consultant

Six Sigma Methodology | Six Sigma Model | Six Sigma Approach
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