Rule of Three Dismantled by WWW

Rule of Three
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Cal Brown
CEO, United States

Rule of Three Dismantled by WWW

I believe the web dismantles this formerly accurate thesis. I cite search (google) online auctions (eBay) and movie rentals (Netflix) as prime examples of how a single category killer can completely own a market. That is not to say they will own it forever. Facebook has displaced Myspace. Technology and smarter positioning allows you to eclipse a competitor rather than compete with it.

 

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