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Rule of Three Dismantled by WWW
Cal Brown, CEO, United States
I believe the web dismantles this formerly accurate thesis. I cite search (google) online auctions (eBay) and movie rentals (Netflix) as prime examples of how a single category killer can completely own a market. That is not to say they will own it forever. Facebook has displaced Myspace. Technology and smarter positioning allows you to eclipse a competitor rather than compete with it.
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Special Interest Group Leader
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