Rule of Three or Rule of Two?

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Rule of Three or Rule of Two?
Mugunthan N
I fail to understand why main stream needs 3 dominant players... Coke,Pepsi,? Microsoft,Google,? Mobile phones.. Please explain what conditions needs to be met for application of this rule.

Rule of Three
Mrinal Ghosh, Member
I guess this rule will only apply to developed or saturated markets and does not hold for emerging markets where there are no static forces and in these emerging markets there is no equilibrium point for the industry.
This rule will only hold good for developed markets.

Rule of 3
Arati, Member
I believe that the rule of 3 is applicable to only developed markets... From what I have understood of this concept. Also, it may not be necessary that every industry will have only 3 main players. This will hold good for specific industries.

Rule of Three still Valid?
Neeraj, Member
I am not sure if changing dynamic markets with flexible stretchable global boundaries can lead to emergence of only three leading players. With most of the companies going global, the idea of saturated and emerging markets are of no relevance in my view. The biggest of the 'big' fall and fail. The ones that survive and become top players are those who have complete control on their value chain and adequate risk mitigation in place which includes geographical presence.


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