Rule of Three or Rule of Two?

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Rule of Three or Rule of Two?
Mugunthan N
I fail to understand why main stream needs 3 dominant players... Coke,Pepsi,? Microsoft,Google,? Mobile phones.. Please explain what conditions needs to be met for application of this rule.

Rule of Three
Mrinal Ghosh, Business Consultant, India, Member
I guess this rule will only apply to developed or saturated markets and does not hold for emerging markets where there are no static forces and in the...Sign up

Rule of 3
Arati, Student (MBA), India, Member
I believe that the rule of 3 is applicable to only developed markets... From what I have understood of this concept. Also, it may not be necessary tha...Sign up

Rule of Three still Valid?
Neeraj, India, Member
I am not sure if changing dynamic markets with flexible stretchable global boundaries can lead to emergence of only three leading players. With most o...Sign up


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