Capturing Client Sentiments

Customer Experience Management > Forum Log in

Capturing Client Sentiments
Emmanuel Mwirichia, Manager, Kenya, Member
In order to ensure that customer experiences are always improved, the service delivery model MUST as a necessity capture client sentiments. Beyond a questionnaire or poll, the system should also capture satisfaction rates (indicated by referrals, repeat purchases et al.) and feed these back to the product developers.
This also helps R&D answer their questions as it gives objective empirical data that helps code the subjective data of clients/employees/competitors....



Special Interest Group Leader

Customer Experience Management
Best Practices

Expert Tips


About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2018 12manage - The Executive Fast Track. V14.1 - Last updated: 20-10-2018. All names of their owners.