How to Integrate Customer Experiences in your Business Model?

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How to Integrate Customer Experiences in your Business Model?
Anneke Zwart, Student (University), Netherlands, Moderator
Since products and services are increasingly becoming commoditized and similar, many companies are trying to differentiate themselves by creating a unique "customer experience".
Pine and Gilmore (2016) argue there are five approaches to integrate client experiences in business models:
  1. EXPERIENCES THROUGH MARKETING: The first approach refers to a type of marketing and advertisement that focuses on helping customers to experience the brand. In other words, it integrates experiences in an organizationís marketing campaigns. An example is the creation of events in which the customer can experience or try the product or service.
  2. EXPERIENCES THROUGH TECHNOLOGY: This has become increasingly important in an age in which technology play...

The Role of Customer Experience
ileleji aaron alaba, Consultant, Nigeria, Member
I quite agree with Anneke Z. This research is in line with best practices all around the world. It all boils down to meeting identified customer needs...

Business Models for Experience
srinivas, Lecturer, India, Member
In studies it has been observed that price increases from a commodity to a product, a service, to an experience and in that order. The greater the qua...

Problem Areas in Customer-Oriented Business Models
Jaap de Jonge, CEO, Netherlands, Editor
Customer demands and experiences are increasingly individual (i.e. personal), dynamic (i.e. changing) and local (i.e. regional).
So it is a logic...


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