Is CEM a New Marketing Mantra for the Success and Retention of Customer?


 
Customer Experience Management > Forum

Is CEM a New Marketing Mantra for the Success and Retention of Customer?
Raghu Raman, Professor, Sultanate of Oman, Member
A decade before we were taking 'customer satisfaction' after a refined term called 'customer astonishment' after some marketing gurus recoined the term 'customer delight'. I am of the opinion CEM is the combination of all.
Can I have readers' critical view please? Regards. ....Sign up
 

 
Customer Experience Management New Marketing Mantra
Jaap de Jonge, CEO, Netherlands, Editor
Indeed in our summary we define Customer Experience Management as 'the process of strategically managing a customerís entire experience with a ...Sign up
 

   

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