Event Marketing

Customer Experience Management
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Sarah Daghman
Lecturer, Russian Federation
🔥NEW In today's complex and competitive marketing environment, reaching the consumer effectively is a "challenge" that most companies face. Marketers therefore have to constantly look for ways to reach consumers and create a strong, lasting impression. One way of doing that, focusing on engaging consumers in practical experiences that make brands meaningful in their lives is Event Marketing. The live experience provided by an event can be used to enhance the interaction between consumers and the brand. What is Event Marketing? Definition Event marketing is a set of activities specifically designed to promote the interests of a certain company through an organized event, leveraging specific characteristics through which the company achieves its goals of reaching the right audiences, promoting their products or services, and enhancing their brands. Specifically, event marketing connects events with the company or its products, building a special psychological connection between the brand (...) Read more? Sign up for free 3-1-2021


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