The Impact of Covid-19 on Company Culture

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Gandhi Heryanto
Management Consultant, Indonesia

The Impact of Covid-19 on Company Culture

🔥NEW There is a social impact of the Covid-19 pandemic as it requires social distancing and security. Employees are often required to work from home. And when they have meetings, like with other company stakeholders (customers, suppliers) they are supposed to use video conference calls. But shifting from face-to-face to virtual meetings will change the way we interact with one another. This change can affect the organizational culture that has been defined and shaped by the organization.
We need ways to ensure the organizational culture is maintained or is not affected too much by this situation. Here are some ideas:
  1. WALK YOUR TALK (behavior in accordance with organizational culture)
    Make sure that employee can see your culture and values ​​in decisions made at all levels.
  2. CREATE A NEW TRADITION
    Because every culture has a tradition, it is necessary to form a new take of organizational culture traditions to keep this tradition alive.
  3. FIND NEW WAYS TO COMMUNICATE
    A multi-channel approach to communication is essential to ensure that employees have the information they need clearly and timely. Words and actions matter, so make sure your communication is in tune with your culture and values.
  4. BUILD COMMUNITIES
    Create new, and more, ways for employees to connect and build communities around common interests in ways that reinforce and enhance your culture. Organizations can encourage and support various employee resource groups, creating internal messaging channels around shared interests related to work and non-work.
The COVID-19 pandemic has changed the way and where we work and challenges us to see organizational culture through a different lens. With new traditions and new ways of communication to strengthen our community we can ensure the organizational culture remains alive.
Source: Marszalek J. 2020. "Culture Moves Out Of The Office". Forbes. July 2020.

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