has various cultural consequences. Robert Holton (2000) in his article "Globalization's Cultural Consequences", The Annals of the American Academy of Political and Social Sciences, argues that this can be analyzed in three main theses, namely, homogenisation, polarization, and hybridization.
- The HOMOGENIZATION thesis states that global culture (certain norms) becomes the standard organizational culture.
- The POLARIZATION thesis provides a more convincing picture of the development of global culture. Global interconnection and interdependence does not always mean cultural suitability. Culture, it seems, is more difficult to standardize than economic organization and technology.
- The HYBRIDIZATION thesis holds that cultures borrow from and combine elements with each other, creating hybrid, or syncretic forms.
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